brandchannel just released their 2005 Readers Choice Award Results for top brands. It is a must read for those in advertising and public relations. The top 10 global brands are (visit the site for the full list and geographic break downs – link above and below)
For the public relations professional these results are huge. Note that Google does virtually no advertising, nor does Skype, Starbucks or Firefox.
In fact while I don’t have the exact numbers, it looks to me like 40% of the top readers choice global brands are primarily built on word-of-mouth marketing and public relations. Wow!
<rant> Now if brandchannel would JUST GET AN RSS FEED I’d be happy! Aarrrgh.</rant>