Ad agencies will be purchased by web marketing companies in the future.
Starting now. Position yourself for this.
From the looks of things at Staples, the recession is upon us.
So, the Framingham retailer is trimming costs everywhere it can, reducing advertising, delaying new hires and renovations, curtailing employee travel, and saving gas with devices that limit the maximum speed of its delivery trucks.
See that first item on the list? Ya, that one? It is *advertising*.
Advertising is almost always the first thing to get slashed in a recession. You CAN live without advertising in hibernation mode. Should you cut your advertising budgets? Well, let’s ask those in the business of advertising. The magic-eight-ball says about cutting advertising budgets in a recession.