Brackets editor – new to me

Brackets editor by Adobe. OK, I assume they purchased it, but it’s under their brand. Link:

http://brackets.io/

After download on the Mac, if on Maverick, it will prevent you from running it. Instead of using Alfred or Spotlight, try instead:

1) Download
2) Install in apps (click the dmg from the step above)
3) Go to apps, find brackets.app, and hold CTL while you click it. This should bring up the option to “Open” as well. Do that.

Screen Shot 2013-11-25 at 2.08.36 AM

it’s value, not time, that matters

theory-practice-yogiFrom the amazing book by the creator of Freshbooks called Breaking the Time Barrier.

Page 18:

“I guess I’m not sure what you mean by value.”

“The value of what I do,” Karen said, “is based on the impact I can have on my client’s business. Impact is how they value my services. So I look at pricing from their point of view. They don’t hire me to design a website for the sake of designing a website. They hire me to design a website that’s going to help them from their perspective—it’s clear I’m not selling time. Instead, I’m selling a solution that is going to make an impact for my client and achieve some business objective.”

Page 20

I’m not a collection of hours,” Karen said. “I’m the accumulation of all my skills and talents. I’m wisdom and creativity. I’ve stopped seeing myself as a punch card. My clients don’t see me that way either. Yes, sometimes, I’ve had to change my client’s mind-set. But it starts with selling time. The best thing you could do for yourself is to get the concept of time out of your head.”

It puts you and the client on opposite sides of the table. If you’re selling hours, it’s in your best interest to take longer, to bill more hours. But your client is interested in getting solutions that work as promptly as possible. What if you work quicker for one client than another but deliver the same value. Should you penalize the client you worked longer for? If you’re slow, it’s not their fault.”

“And if you get quicker at something,” Steve said, “which was happening with me, you should get rewarded, right? But I was charging less if it took me less time.”

Austin Govella on User-Experience from SchipulCon

A great presentation from Austin Govella on user experience from our conference.

I am looking forward to the video because I couldn’t make this session. But reading through the slides alone is worth it. My favorite quote, because sometimes I think we are guilty of this, is:

One of the hottest memes in user experience land 
continues to be agile+ux and its emerging, younger 
sibling, lean+ux.

You’re overworked and under-appreciated. It’s 
your job to make sure agile and lean don’t become 
synonyms for creating skimpy, malnourished experiences.

Instead of thinking agile and lean, think about how 
you can make the organization a healthy 
user experience culture.

I Just Need a Website, That’s All I Need

caller: I was calling about a web site

developer: cool, that’s what we do. how can I help?

caller: I have a simple site and I need some updates. not much really, just a few changes. is that something you do?

developer: yes, what is the url?

caller: well I’ll need you to sign an NDA before I give you the url. can I fax it over?

developer: no (thinks: “do I still have a fax to email gateway working? hmmm”)

caller: what?

developer: we just met and you want to fist bump attorneys?

caller: no, i just don’t know how else to protect my intellectual property!

developer: you have a site now, right?

caller: yes

developer: live on the internet?

caller: yes

developer: …… long pause…..

caller: ok, I see your point.

…. 45 minutes of spec requests and contract pre-negotiation convo takes place here….

caller: so basically that’s it. my brother-in-law said he could build it for $225 dollars but I wanted to call around and get a few options to see if I could reduce the cost. He’s not very good actually.

Thoughts going through your head as the dev:

  1. developer (option 1): so you have a job board and you want to enhance a few features of monster.com to allow for a commission and affiliate structure?
  2. developer (option 2): so you have a great e-commerce idea, have been reviewing amazon.com and found a few ways to improve on their theories to sell widgets?
  3. developer (opti0n 3): so you want to have a self sustaining site that makes you money with no effort invested while you work at your current job realizing the money-for-nothing potential advertised on TV?

Resolution: have you heard of Crowdspring?

#respect #withAllDueRespect

strange day on the interwebs for schipul crew

The most exciting thing for the schipul crew today, besides being able to serve our clients who are the reason we exist, was definitely the Monster cover DrupalRap. Created by ahughes3, dstagg and bpotter in conjunction with a conspiracy to reduce productivity for the entire company last week, I think they did an awesome job. Check it here:

“Monster (Drupal Remix feat. A.Hughes and D.Stagg)” from Schipul – The Web Marketing Co. on Vimeo.

In other random news, one of my photos was used on Techcrunch and hit the twitters in volume. And the folks at redit got in a debate about a centaur that increased my flickr views by a few thousand for the day.

What can we take away from all of this? That the interwebs are a very strange place. And that video and photography are critically important skills for marketers to learn. Seriously.