Bad Challenging news in the web analytics industry. Happy Thanksgiving guys!
Web Stats Analysis companies like WebSideStory, Omniture, WebTends and Coremetrics Inc. charge customers thousands of dollars for their analysis tools that tell Web marketers how well visitors like their site design, products, promotions and advertisements.
But the future is not so bright for these Web site traffic analytics companies with the entry of Google. They may soon find themselves under pressure to slash their fees if they can’t demonstrate that they offer premium tracking services that are far superior to what Google offers.
From an email link from Lauren to http://blog.outer-court.com/archive/2005-11-22-n58.html I visited VisitorVille web statistics for the first time. Brilliant. Not sure how it would scale, but what a cool refreshing new look at understanding social patterns.
What it appears to do well is show you the progression over time of traffic. What is still missing apparently is an easy method of drawing conclusions about motives based on large amounts of aggregate data without walking through every site path. That problem I will leave to the Web Analytics Association (disclosure: WAA is a Tendenci client of ours so I am biased.)