Erica Iacono PR Week USA Nov 11 2005 14:57
LOS ANGELES: Tom Cruise has relieved his sister, Lee Anne DeVette, of her publicist duties and hired Rogers & Cowan to represent him and his company, Cruise-Wagner Productions.
From a PR perspective clearly Tom had a problem with crisis communication, and perhaps more at the root cause was the complete failure at crisis avoidance. He makes an easy target as a celebrity, all the more reason to hire on skill versus blood.
Now the question is if Bridegroom Productions will update Me-sci-ah on the next run?