It is a misnomer, like every time I tell someone to use bloglines.com they say "I don’t read blogs" as if RSS was JUST about blogging. So it isn’t really structured blogging, rather it is structured content. This is a guy saying "you people have been trying to agree on standards for 10 years and we give up and declare this the standard."
Example. The CAP standards for Common Alerting Protocol were released AFTER Katrina and Rita hit the Gulf Coast. How simple is this? Pretty simple actually. Why years? Why not in weeks?
We have a fundamental problem with our standards bodies and now the citizens are declaring standards. Which is good. I am all for it.