Saint Arnold Fermenter – Naming Rights on eBay is Great Public Relations

SaintarnoldbeerfermenterSome brands enjoy a disproportionate amount of warm fuzzies.  It helps if you sell beer and your product literally makes people happy.  So no surprise that St. Arnold Brewery is one of those brands that enjoys love from their customers. 

Saint Arnold is well known in the Houston area for their brewery tours where everyone gets a free "half cup" of beer.  But if it is a St. Arnolds mug it doesn’t matter how BIG your beer stein, you still get a "half cup."  So basically what you have is repeat offenders showing up with giant mugs (portable barrels with handles?).  Very odd for a first time attendee who of course wonders what the heck is with these people!

Saint Arnolds is now auctioning off the naming rights to their new fermentation tank.  Great public relations and with the bid at $1501 as I write this that is real money.  Here is the eBay listing.

Naming rights to new Saint Arnold fermenter

Become a saint! Win the naming rights to our newest fermenter. It is our first 120 bbl fermenter (that’s 3,720 gallons), twice the volume of our existing tanks. To put that into terms you can understand, that’s 1,653 cases of beer. The tank to be named is prominent to the tasting area. This means people will be thinking of you while enjoying a good beer. Then you can join the previous winner, St. Gonzo, along with our other saints Adrian, Brigid, Columbanus, Dorothy, Edmund, Florian, Gall, Hildegard, Idesbald, Jacobus, Lawrence, Matthew and Nicholas (all are actual saints of brewing). The proceeds will assist us in purchasing even more fermenters so we won’t run you out of beer.

In the disclosure category, Dan Keeney (a client of ours) sent me the link to St. Arnold as I believe they are a client of his.  But hey, if I could afford it, I’d be all over that fermenter.  Of course I’d probably have it signed with someone else’s name for fun, but what the heck?!?

update: And the winning bid was US $4,002.00 by elsambomeister