In the 11 years since the introduction of the first Web browser, the Internet has been considered an interactive communications tool, but weâ€™re just beginning to unlock the Webâ€™s ability to help us truly interact. Instead, most organizations still use the Web primarily to disseminate information.
Thatâ€™s about to change thanks to a movement called, â€œWeb 2.0,â€ a collection of emerging technologies that enable social networking by offering Web users the ability to add and edit Web content. It was initially referred to as â€œConsumer Generated Media,â€ but the label proved to be too restrictive for the sea change that has been occurring.
As illustrated by the blogs, video blogs (vlogs), podcasts and wikis, Web 2.0 is essentially a platform for sharing information of all kinds. (more….)