Michelle Smith and Taylor Cole at PRSA OKC

Prsaokcprday2006
Taylor Cole and Michelle Smith opened PR Day in OKC with "Strategic Media Messaging and Training for a Buzzed and Blogged Millennium." The session was very actionable including video interviews and feedback.

One interesting part of their presentation was on how to get quoted in the media (guessing MSM here). They observed that quotable quotes fall into three primary categories:

  1. Have an insight
  2. Reactions
  3. Opinion

Thanks again for the invitation Danielle!