The Cat’s Meow on Persuasion Architecture

I just finished reading Waiting for your Cat to Bark? in great depth. This means reading, underlining, circling, highlighting, abusing the book while tricking the mind into comprehension. To really grasp something takes work, and luckily it usually boils down to something simple. Like these three questions from pg 54 and pg 137 of Cat:

  1. Who are we trying to persuade to take action?
  2. What is the action we want someone to take?
  3. What does that person need in order to feel confident taking that action?

The other heavy metal that I took away from the book is similarly simple:

  1. Everyone online acts like an introvert

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