I previously posted on General Motors and how I think they should use some of the OnStar data in a social software capacity. Yes we can GET data, the question is can the group of humans share that data in a meaningful way. The good news is per the advertisement to the left GM is now offering to email a summary of your data. This is smart and good for the brand.
Specifically what I would like to see added from a social software data perspective is:
- Let people indicate if they want to share their mileage data
- For the people who specifically choose to share their data, open it up to the world so it looks something like this tag view from Technorati, except ranked by mileage.
http://del.icio.us/search/?all=gas+mileage (note the highest rank is at the top – then ask why)
- Consider opening the OnStar up as a licensed service to other manufacturers. Go honestly toe-to-toe on improving gas mileage. Progressive does this with insurance telling you even if they are NOT the lowest cost, which makes me think all sorts of warm-fuzzies about the Progressive brand.