The gender graph is also interesting to point out in light of the recent PEW Internet report indicating that women are the majority of Internet users. Either there is a difference in the sort of thing people search for (No WAY!) or perhaps women also buy based on female photos and lead stories. But if that were true then People and Vogue would mostly have women on the cover. A clear case of gender in advertising bias. Um….er…. So much for Marlon Brando. Zeitgeist backs this theory up as well in that while Internet searchers may be mostly female, but like women’s suffrage, there is no gender loyalty and everyone thinks for themselves regardless. (Although men apparently don’t search for men much despite the PEW report never mentioning sex in their report).
Now, if Media Orchard can define the publicists of ALL of the celebrities it would be interesting to see the same gender chart for the publicists. Or rather, the professional counsels on public relations for the entertainment industry.
style.com’s most-clicked celebrities
As is the case frequently with public relations, this post asks more questions than it answers. But at least we have some visual graphing to help our visual brains process the questions.