I love this as a brand tie-in. LL Bean has a “World Park Search“ on their web site meaning a place to find national parks and wildlife refuges throughout the world. This relates to the brand, positions them as global, and certainly encourages the purchase of LL Bean products but is not an overt sales pitch. Very cool marketing move on their part. http://www.llbean.com/parksearch/
Found out about this on this newsletter.