ADVERTISING CAMPAIGN TOUTS CITY’S CREATIVITY
Big ad agencies have pulled out of Houston, and those that remain are raising their profile
and it goes on:
In less than than a decade, almost all of the national advertising firms have left town, including McCann Erickson, Ogilvy, BBDO and Bates. The J. Walter Thompson agency, however, still has a presence here.
The reasons for the exodus are many: the trend toward consolidation both inside and outside the ad industry; the perception that Houston is a town where most businesses do business with each other, rather than with a consumer; and that the Houston offices of major agencies lost big oil accounts.
Led by local agency owner Lou Congelio, a group of industry volunteers has launched an ad campaign of its own called "Only in Houston" to remind advertisers that there is still plenty of talent in town.
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