I did a post several months ago on a Marketing Budget Survey from 2004 that I used for a presentation with AMA in Dallas. The 2004 marketing budget graphic is below on the left.
The marketing graphic on the right is from *this week’s* Houston Business Journal showing percentages of revenue from Houston Advertising Agencies. We have a disconnect. First the visuals.
I’d like to highlight this part:
The big red arrow is my question. Why 6% versus 17%? Now the numbers from Houston:
|
TV
|
Radio
|
Print
|
Outdoor
|
Web
|
Direct
|
Other
|
|
|
Hou AdAgencies
|
24%
|
14%
|
33%
|
5%
|
6%
|
4%
|
14%
|