Hispanic Advertising – Using Sketchup To Extrude 3D Advertising Graphics

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We recently closed a client in the Hispanic advertising space so I was reading the AdAge Hispanic Fact Pack. This, crossed with recently going through the initial tutorial in Google Sketchup made me want to play with the pie chart as a 3D infographic for better visualization.

I did not do that. By no stretch does this graphic do a better job of conveying the information than the flat pie chart. This is just a proof of concept.

But, it was a fun journey and I thought it might be helpful to explain the process of converting a pie chart into a 3D visual using Sketchup.  Here are two proofs of concept.

 Hispanicadspendproofofconcept3_2

After the jump you can see the step-by-step process used and download the source files to continue editing it. Feel free to extend and improve.

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