T3PR: Strategic Views on Technology & PR

Honored to be presenting at PRSA’s T3PR Conference “Strategic Views on Technology and the Changing PR Landscape” this Friday in NYC. Sarah EvansYou really can’t visit NYC often enough. And I definitely appreciate true STRATEGIC PR. Our keynote speaker is none other than Sarah Evans speaking on “What’s Next for PR, Strategy and Technology.”

It will also be great to see our conference co-chair Deirdre Breakenridge, the moderator of the #techprsa Tweet Chat and the author of PR 2.0! We were lucky enough to have Deirdre chair SchipulCon09 last year and I assure you she is a great speaker and “gets it.”

From the official T3PR Conference Web Site:

Achieve your organizational goals with T3PR’s panels, networking events and tactical sessions developed by the industry’s premier thought leaders, including:

“Driving Your Online Footprint: PR Experts as Influencers” — Christine Perkett, CEO and founder, PerkettPR

“Storytelling in the Changing Digital Space” —  Nick Bilton, technology reporter and lead writer, Bits Blog, The New York Times; author of the upcoming “I Live in the Future & Here’s How It Works”

“The New Era of Blogging” — Joe Ciarallo, editor, PRNewser; manager, PR Initiatives at MediaBistro (moderator);Adam Ostrow, editor-in-chief, Mashable; Sara Polsky, editor, Curbed; Frederick Mwangaguhunga, founder,MediaTakeOut.com

“Facebook Marketing and the Word of Mouth Campaign” — Justin Levy, general manager, New Marketing Labs; author of “Facebook Marketing: Designing Your Next Marketing Campaign.”

“B-to-B Tech Firms and Murphy’s Law: Anticipating Communications Crises” — Harjiv Singh, co-founder and co-CEO, International, Gutenberg Communications

If your schedule permits and you can join us in NYC – THIS  – Friday, June 11, 2010. Ping me for a discount code!

Gillmor’s Attention and “Color Coding of Interesting Actions in Social Software”

On my to-do list is to get Steve Gillmor’s attention and explain that we already have a complete method of numbering and color coding meta data for social software.  And that we want to help and share it if others will.  Call it a social contract, but there IS value in there that can be used for good.

At last year’s eTech 2005 I presented a birds of a feather (BOF) session called "Color Coding of Interesting Actions in Social Software".  I think I had at least four, maybe five people in attendance.  Basically I felt like a geek among geeks which is somewhat frustrating.

Actioncolorcodes By visualization of interesting actions in social software, please note that we are NOT trying to reinvent Vizster, rather we are looking for patterns of actions and attention that relate to society.  Step 1 is TRUST which is what AttentionTrust is working towards.  I like anyone who is willing to write the word ethics or integrity in a sentence.  From there, with some stated ethics we can probably help.  The net result should be something that looks like a GIS graphic but that indicates what people are paying attention to.

It is interesting to note that at eTech I had a brief exchange with some influential folks and I was trying to explain the concept of standardized methods of recording things like article adds, and the response was "but why would anyone share that data?"  And then Steve Gillmor comes along, caustic, rough around the edges to say the least, and he might actually get a level of cooperation on sharing the data.  Maybe this was a message that needed a hammer to initially get attention.

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