Bad Challenging news in the web analytics industry. Happy Thanksgiving guys!
Web Stats Analysis companies like WebSideStory, Omniture, WebTends and Coremetrics Inc. charge customers thousands of dollars for their analysis tools that tell Web marketers how well visitors like their site design, products, promotions and advertisements.
But the future is not so bright for these Web site traffic analytics companies with the entry of Google. They may soon find themselves under pressure to slash their fees if they can’t demonstrate that they offer premium tracking services that are far superior to what Google offers.