There is no one “the man” that is keeping us down. It’s the entire empire. The one that tells the black man he has to argue with another black man about “whose parents were worse and whose childhood was worse.” (see original and “you ain’t never been on probation“) The “man” that tells the country kids about the working man blues. The one that sings Narcocorrido to our youth on both sides of the border.
Humans are persuaded by a variety of means. This author gives us the six laws of persuasion. Reciprocation, Commitment, Social Proof, Liking, Authority and Scarcity.
Example: Most people are aware of the power of reciprocity, which is why they are so eager to give you a cookie when you go into a furniture store or buy you a free coke at the car dealership. Once we say yes, we owe them. The fact that we don’t OWE them enough to buy a 30k car is besides the point, there is nothing else we can give them to repay the favor when we are in their offices. So a free coke and a free cookie really do increase sales.
You, we, us – we are being played. NoLogo indeed.