The Rule of Consistency and Why You Are Being Played

You are being played to keep you on the corporate teet photo of a photo of a foxand make sure you don’t rise up. You have been convinced to do what you are told at a level that you no longer even realize it. Yes. You.

There is no one “the man” that is keeping us down. It’s the entire empire. The one that tells the black man he has to argue with another black man about “whose parents were worse and whose childhood was worse.” (see original and “you ain’t never been on probation“)  The “man” that tells the country kids about the working man blues. The one that sings Narcocorrido to our youth on both sides of the border.

Humans are persuaded by a variety of means. This author gives us the six laws of persuasion. Reciprocation, Commitment, Social Proof, Liking, Authority and Scarcity.

Example: Most people are aware of the power of reciprocity, which is why they are so eager to give you a cookie when you go into a furniture store or buy you a free coke at the car dealership. Once we say yes, we owe them. The fact that we don’t OWE them enough to buy a 30k car is besides the point, there is nothing else we can give them to repay the favor when we are in their offices. So a free coke and a free cookie really do increase sales.

You, we, us – we are being played. NoLogo indeed.

the culture of instant gratification that we’ve so come to live by has been neatly swept aside and tethered back

“For once, the culture of instant gratification that we’ve so come to live by has been neatly swept aside and tethered back… for as well as bringing meticulous glamour back to womenswear, Tom Ford is bringing back something even bigger: anticipation. Fed up with the Internet age of public consumption Ford has kept the cards of his women’s line close to his perfectly buttoned-up chest, and in doing so has created something that’s truly exclusive. So exclusive it’s not all over Twitter. So exclusive that we won’t see photographs of the Spring 2011 preview parade, which took place this week, until December. That may be three months in the real world but for the “overexposed” digital universe, that’s decades.”

Fashionising on Tom Ford