GM Advertisements in Newlywed Section of the Houston Chronicle

General Motors "fun and games" with fake wedding listings in the Houston Chronicle today.  A bit early for April Fool’s and at first the announcements seem real and the ad placement very out of place.  But a quick reading of the text for the engaged couples reveals snarky text with a very ad copywriter sense of humor.

Gmadvertorialchroniclewedannounce1 Gmadvertorialchroniclewedannounce2

Gmadvertorialchroniclewedannounce3The copy starts:

The Chevy family is proud to announce the marriage of Fuel Efficiency and Power.  The ceremony took place in the Vortec V8 engine, where the couple first met.  They will be making their home in the all new 2007 Chevy Tahoe.  It is a first marriage for both.

Both the bride and groom are graduates of the full-size SUV class with Fuel Efficiency receiving honrs for getting EPA est. 22 MPG Highway.  Power’s achievements include 320 horsepower and 340 lb-ft of torque. <more – check images>

The above ad was at first, before catching the fact that everything was faked, surprising.  What remains funny is that in the same issue of the Chronicle there is an editorial from the Sierra Club (the Sierra Club???) advocating bailing out the big three automakers subject to fuel efficiency improvements.  Go figure.  First power marries fuel efficiency, although the latter can’t get it up past 22, and now the Sierra Club wants to marry GM.