AdAge released their Megabrands list for 2005. It ranks advertisers by US Ad Spending. The full brand report is here.
What I would like to see is a cross reference showing public relations spending versus advertising spending for those monsters. When you are spending 1.7 Billion though, well I guess you can do whatever and get results.
From the AAF Smartbrief:
Report: Top 200 brands
Cingular and Sprint spent a combined $4 billion on media last year, placing the
telecom giants respectively in the top three slots of Advertising Age’s “Top 200
Megabrands for 2005” list. As a whole, the Top 200 last year spent $49.14
billion in 18 media, representing about a third of the $148.29 billion measured
ad market, according to TNS Media Intelligence. Advertising
Age (free registration)