Juneteenth – We Must Remember History to Not Repeat It.

We must remember our fellow American’s EARNED it. And by “it” I am not speaking of their “freedom”. The Constitution makes clear that Freedom is “God Given” and “Inalienable.”

Juneteenth was not the day that ended slavery. It was the day they learned that a wrong had been righted, and the truth had been withheld. Another lie to slowed the healing of America.

“My people have a country of their own to go to if they choose… Africa… but, this America belongs to them just as much as it does to any of the white race… in some ways even more so, because they gave the sweat of their brow and their blood in slavery so that many parts of America could become prosperous and recognized in the world. ”

Josephiner Baker

– Josephiner Baker, legendary entertainer and activist

Quote Source: https://www.becauseofthemwecan.com/blogs/culture/juneteenth-10-powerful-quotes-to-remember-on-freedom-day

I believe in the power of freedom, in the power of truth, and in standing in solidarity with black Americans who to this day do not enjoy freedoms and laws that protect all of us. But are still enforced and applied unjustly and unevenly.

The next equivalent of Juneteenth in America, I predict, will be the day when White people get the news. When white people understand the news. News of what is already written, news of what is already the law of the land. We just have to acknowledge our equality and acknowledge we are far stronger as one nation.

Image source: https://commons.m.wikimedia.org/wiki/File:JosephineBaker1964NL.jpg#mw-jump-to-license

Image description from wikimedia:

English: Josephine Baker and her 10 adopted children in a tour boat (President John F. Kennedy) in Amsterdam (the Netherlands), 4 October 1964Date4 October 1964SourceGaHetNa (Nationaal Archief NL)916-9642AuthorHugo van Gelderen (ANEFO)

Lighting is the new Power Suit – Home Lighting for Zoom Conference Calls

When suddenly we are all on video chat much more than ever before, lighting becomes a big deal. When meeting with the boss or a client you typically want to look your best, which in the past meant wearing your “power suit” – the clothes you felt made you look your best!

In the age of Agile Meetings daily and constant Zoom meetings, you are probably “seeing” clients and your boss more than ever! So you want to look your best. The secret is pretty simple: lighting. And it doesn’t have to be expensive.

I’m no model, but for me, this is the basic goal.

Without any lighting hacks, I look like this (taken same day, same time, just without the bouncing light.

Would you want to work with this guy? He looks brooding!?
It’s just the harsh direct light from the window and the low quality camera on the laptop.

This is the concept of what we are trying to achieve. A *cheap* studio lighting setup using as many existing props as we can. Awareness of your lighting and placing a book in the coffee shop window to reflect light up for those early video conference in SOMA can make all of the difference. For now, let’s just look at your home “work spot”. This is the goal along with a few obstacles.

TOP VIEW: Our lighting goal to achieve decent video lighting in the age of COVID19 and Zoom.

For me, this is what I had to start out with. And how I managed to put together a solution using just one “flood light” reflecting off the ceiling and other readily available lighting sources, and hiding all of the actual junk that lives in my workshop/office/cave. And I have most of it out of frame even in this photo – suffice it to say I need to clean the place.

I’m not saying either photo is great, but the top photo is definitely the winner out of the two. Especially when you consider that the screen capture was taken in my workshop/office chaos, I don’t think this is a bad, non-cluttered result.

Live result – white balanced, somewhat even lighting, and definitely more reflective of the fact that I was truly listening to someone speak. The image more closely reflects the respect I was giving, and that the speaker, deserved.

While mine is attached to a studio tripod, it could just as easily be attached to the wall or a chair, whatever, as long as you can point it UP so it bounces off the ceiling and walls.

Can lighting for $8 bucks with a clamp. FLOOD light pointed up.

So there is your “can” light with the clip and the flood reflector. Now to bounce a light off of the ceiling. I’d recommend LED first and foremost. Energy efficient and MUCH COOLER. Lighting in a studio can get very hot. You want the equivalent of at least 75 watts to 100 watts. Plus most LED is much cooler and most are frosted and that is part of the goal, diffused softer lighting.

If the can light is 10 bucks, say the LED flood light is 10 bucks, you have gone from zero to being an active participant in the ZOOM meetings!

It’s a power suit. If you think lighting isn’t complementing your appearance, talk to a photographer because it just means the lighting isn’t set up properly. Or google it. But I promise you don’t need a $1000 ring light or something.

Bonus: minor details you might have missed.

  1. FILL the frame. The exception is when more than one person is on one camera. But generally “filling he frame” is the right way to go given the small size of the image in a grid display for everyone else.
  2. Keep the background simple. It can distract people and also slows down the transmission rate.
  3. Have a good “fall back photo” for those long meetings when you do need to go grab a glass of water. Just don’t ever let a green circle with your initials show up in your place. It’s unprofessional and tells everyone you don’t care AT ALL.
  4. On my chair, I use an old jacket bunched up to give me lumbar support so I sit up straight.
  5. It’s OK to get two lights and use one as a fill on one side, just use a lower power light (100 watt on the right, maybe 40 watt on the left. Although in that case I’d use a 120 watt bulb and a better reflector to save energy and keep the room cooler.
  6. Everyone’s head will reflect light. It’s OK to use makeup, even for you guys, depending on the importance of the call. I also sometimes use a napkin or a tissue over the light (ONLY LED LIGHTS TO AVOID FIRES!) But ya, just a little diffusion. Bring the light up closer and then diffuse it more with a white cloth/tissue/paper/something. Or physically move the light back and let the distance diffuse it.

Pro tip: Drink warm water. Cold water can give you frog throat. And use a good quality microphone. Don’t get a $10 headset at walgreens. Spend the money on a good headset or your voice will sound tiny and nobody can hear you.

Happy Zooming!

A third of Coronavirus patients admitted to ICU – Lancet Medical Journal – Jan 2020

A familiar cluster of pneumonia associated with coronavirus
progression of the Coronavirus in a patient over time
This is the progression of the Coronavirus in a patient over time. This is why we quarantine.
https://www.thelancet.com/action/showPdf?pii=S0140-6736%2820%2930183-5

I’m stunned by this: “Lancet, the British medical journal, published an article in January, based on studying a small group of patients, which found that a third of people (infected with the coronavirus) had to be admitted to intensive care units.”

The reason that stuns me is it is from January and it is now March. We lost significant time in responding to an obvious issue of a lack of Ventilators and ICU beds are vastly insignificant for that level of infection.

That quote on Covid-19 is from today’s NEW York Times article March 20, 2020 titled “Behind the Virus Report That Jarred the U.S. and the U.K. to Action”

https://www.nytimes.com/2020/03/17/world/europe/coronavirus-imperial-college-johnson.html

Statistics from the Imperial College of London predicts what an uncontrolled spread would mean. This data is from the WSJ article (this will NOT happen, this shows what COULD have happened without non-medical intervention.)

  • 510,000 deaths in Britain
  • 2.2 million deaths in the United States

I repeat – the ABOVE predictions will NOT happen because of non-medical intervention. It does represent what could have happened. And the final numbers, while less than the above, will be greater than they needed to be.

Back to the WSJ article:

The (now debunked) theory (ignoring coronavirus) is that this would build up so-called “herd immunity,” so that the public would be more resistant in the face of a second wave of infections next winter.

Dr. Ferguson has been candid that the report reached new conclusions because of the latest data from Italy, which has seen a spiraling rate of infections, swamping hospitals and forcing doctors to make agonizing decisions about who to treat.

My opinion: Let me translate the phrase “build up ‘herd immunity’” – because I went to Texas A&M with a BS in POLS and my wife is an Agricultural Science major as well. “Herd Immunity” basically means building up immunity, in the absence of a vaccine, “culling of the herd” or “survival of the fittest” or “the weak or those predisposed to the virus will die.” – Ed

And….

“Based on our estimates and other teams’, there’s really no option but follow in China’s footsteps and suppress.”

My opinion: Let me interject here again. If the public had known that up to 1/3 of all patients with the coronavirus needed treatment in an ICU with ventilators, I’m going to guess we wouldn’t be where we are now. Back to the article. – Ed

…the burden on hospitals was clear as far back as the original outbreak in Wuhan, China. Lancet, the British medical journal, published an article in January, based on studying a small group of patients, which found that a third of people had to be admitted to intensive care units.

I can’t help but feel angry that it has taken almost two months for politicians and even ‘experts’ to understand the scale of the danger from SARS-CoV-2,” said Richard Horton, the editor-in-chief of Lancet, on Twitter. “Those dangers were clear from the very beginning.”

(PDF on Coronavirus from Lancet, search for more.)

My Opinion: My understanding from reading the above article, is that the Lancet feels their advice was ignored for two months and our leadership didn’t take it seriously, causing greater pain. I get that.

This is what your lungs look like with the Coronavirus (Covid-19)

COVID-19 Lung Scans Through the Treatment Process
https://www.thelancet.com/action/showPdf?pii=S0140-6736%2820%2930183-5

Like all Global Citizens, I believe we are in an unprecedented time. I hope and pray the miracle of humanity can solve this pandemic as soon as possible.

I’ll do my part as best I can. – Ed

CoronaVirus – Markets Move on Emotion not Fundamentals

Now we see fears and the reality of coronavirus hitting the markets hard.

coronavirus

I’ve said it before, so this is repetition, but worth repeating. Stock markets move on emotion much more than the fundamentals. Companies are overvalued because there are more people with more money in pensions and the money has to go somewhere.

Stock Market Movement with Coronavirus Last two weeks

Source: https://www.msn.com/en-us/money/markets

I also highly recommend this informative thread on twitter regarding research on coronavirus so we can all hopefully keep it in perspective. It’s linked with more detail on my linkedin at https://www.linkedin.com/feed/update/urn:li:activity:6641792800314675200/

Your 2nd Amendment Rights Are About to be Taken Away by the Senate

This is a crosspost with editorial commentary (by me) from https://blog.tendenci.com/mlk-day-2020-read-the-docs/ . I wrote that post, and given this is my personal blog I’ll add a bit more of my opinion on the topics of today, **

Disclaimer: I’m a programmer and an established businessman with a long history of accomplishments and contributions to the global community. But mostly to America as that is where I am a proud citizen. I’m an independent because I grew up on Army bases throughout the world and in the Military (I have *not* served, my parents and brothers have), we were taught to NOT be partisan. TAMU reinforced that. It forces you to THINK. I’m not allowed to be a sheep to any cult on either side. And because I LOVE my country, that’s how I roll. Deal with it or stop reading. For reference, eschipul on linkedin

Let’s start with this. The US Senate is about to take away your Second Amendment rights to bear arms. Yes, read that again. We are going to lose our right to bear arms. Guaranteed.

Why? Because we can’t just pick and choose which parts of the Constitution we want to follow. Logically, if you do that, when a new “King” takes over, they will strike through the articles and amendments that THEY don’t like.

Yes, the “conservative” party (a misnomer as neither party is conservative or liberal if you actually read their party planks) is missing the fact that if you ignore the part of the Constitution at the request of one branch of the government, then ALL of the constitution is subject to dismissal by future Executive Branch leaders.

If this becomes true, which we all hopefully pray it doesn’t, we will have become either a monarchy, a dictatorship, or an autocracy. (Think Cuba under Castro.)

The Title of Nobility Clause is a provision in Article ISection 9, Clause 8 of the United States Constitution,[1] that prohibits the federal government from granting titles of nobility, and restricts members of the government from receiving giftsemoluments, offices or titles from foreign states and monarchies without the consent of the United States Congress. Also known as the Emoluments Clause, it was designed to shield the federal officeholders of the United States against so-called “corrupting foreign influences.” The clause is reinforced by the corresponding prohibition on state titles of nobility in Article I, Section 10, and more generally by the Republican Guarantee Clause in Article IV, Section 4.[2]

https://en.wikipedia.org/wiki/Title_of_Nobility_Clause#Presidential

Let’s start with “Freedom of speech.” That means if I start a company, and grow a following in social media or whatever, I can express my opinion, right? So this is me saying that Dr. Martin Luther King Jr. personified the leadership I expect of my elected officials. And he wasn’t elected – he was a LEADER.

Was MLK a perfect man? Of course not. But daaaaaammmnnn, he was patriotic. He understood that strong resistance to social injustice is STRONGER when it is done PEACEFULLY. That is strength.

Dr. King’s actions, peaceful and strong, are what makes America great. Not the valuation of the top 1%’s investments.

The American experiment is about PEOPLE. You, me, all of us. Together. As RFK stated.

Yes, obviously we must stand with a strong military behind a voice of reason. But that amazing power requires rational leadership. And real power comes from truth. To find truth, in a country ruled by LAW, you can’t ignore subpoenas. The Mafia does that.

Martin Luther King Jr. addresses a crowd from the steps of the Lincoln Memorial where he delivered his famous, “I Have a Dream,” speech during the Aug. 28, 1963, march on Washington, D.C.

On this day, on Martin Luther King Jr. day 2020, we encourage everyone to read Dr. King’s speech.

Don’t read the news “about” it. Read the docs! https://www.archives.gov/files/press/exhibits/dream-speech.pdf

That is the end of the post on blog.tendenci.com, the company blog. It also ran as the masthead on https://www.tendenci.com yesterday and was posted to all of our social media accounts.

As a true patriot and believer in the American dream, I must speak out as I see bipartisanship and an American public accepting the replacement of the K-street swamp be replaced by an even more corrupt corporate swamp of national intrigue. I’m disappointed in us.

What do I ask of you? I have no authority or ability to ask anything of you, except rationality.

Understand this: if the Senate ignores the facts, refuses to hear the facts, refuses to read the documents, not only will you lose your right to bear arms, but the very fabric of our country will be shredded and we will truly be subject to tyranny of the majority.

And being raised Catholic, people who were also persecuted in the global tragedy of WWII, American “dough-boys” who literally saved the world, will have succeeded only briefly. Only to see our rights thrown out the window by a reality TV personality.

In closing: to those who think I am “flip flopping” – I am not. The data has changed. Only a fool doesn’t change their views when their data changes. I don’t suffer fools. Nor should you. We will not only lose lose our 2nd Amendment right to bear arms, but the supposedly conservative party will have distorted the constitution to make all rights “questionable.”

** The great fool is he in whom we cannot tell which is the conscious and which the unconscious humour; we laugh with him and laugh at him at the same time.

https://en.wikipedia.org/wiki/Suffer_fools_gladly

Microsoft Worm Exploit Danger and Huawei Unintended Consequences

NSA Advisory

From the article titled: Warnings of world-wide worm attacks are the real deal, new exploit shows

It was posted Tuesday by Sean Dillon, a senior security researcher and RiskSense. A play-by-play helps to underscore the significance of the feat.

https://twitter.com/zerosum0x0 and reinforced by the NSA:

Source: https://arstechnica.com/information-technology/2019/06/new-bluekeep-exploit-shows-the-wormable-danger-is-very-very-real/

“It’s these last six seconds (of the video) that underscore the danger posed by the vulnerability, which according to Internet scan results posted eight days ago remains unpatched on almost 1 million computers. The flaw, which is indexed as CVE-2019-0708 but is better known by the name BlueKeep, resides in earlier versions of the Remote Desktop Services, which help provide a graphical interface for connecting to Windows computers over the Internet. A much more detailed blow-by-blow is here.”

(It) Only takes one unpatched system to spread

Last Friday, members of the Microsoft Security Response Team practically begged organizations that hadn’t patched vulnerable machines to do so without delay, lest another WannaCry scenario play out. “It only takes one vulnerable computer connected to the internet to provide a potential gateway into these corporate networks, where advanced malware could spread… officials with the National Security Agency on Tuesday echoed Microsoft’s warning. The video posted by Dillon, particularly in the last six seconds, demonstrates that the danger is in no way exaggerated.

If the intermingling of Mimikatz and a critical Windows vulnerability to devastating effect sounds familiar, it’s probably because that’s how another paralyzing worm, dubbed NotPetya, managed to wipe out entire networks. According to an analysis from Kaspersky, NotPetya, which is regarded as the most expensive malware attack in history, used the Eternal Blue exploit developed by and later stolen from the NSA to exploit one or more vulnerable machines. NotPetya,

and

In the NotPetya analysis, Kaspersky researchers wrote, “IMPORTANT: A single infected system on the network possessing administrative credentials is capable of spreading this infection to all the other computers through WMI or PSEXEC.”

Source: https://arstechnica.com/information-technology/2019/06/new-bluekeep-exploit-shows-the-wormable-danger-is-very-very-real/

My Thoughts on EternalBlue, BlueKeep and Why These Are Human Problems

Closing thoughts: NOT all countries can realistically afford the cost of the Windows Operating System in their schools. But without that experience they can’t compete, so they use hacked versions. If you lived in Indonesia or Mongolia, what would you do?

Those companies, with employees using hacked system in countries of different economic status, are possible subcontractors for international global leaders (like Maersk for example). They are the weak leak, because a hacked Windows system can’t be patched.

To be clear: I do *NOT* agree with software theft. But I also don’t agree with sloppy work on the part of our security agencies that have the resources to secure the nuclear weapons of the cyberwar that are being unleashed against not just the US, but the world.

We all need to stop and think about the overall situation. I believe the existential threat of EternalBlue, a gift that keeps on giving, is that it was an American agency funded by the US tax payers that did not report the vulnerabilities to an American software company. For years.

Unintended Consequences of Huawei and Google Android Patch Ban (possible)

Bonus Round: What if nobody can patch their Android phones, or at least half of them? That would be awesome. Or not. And that looks like a definite possibility in the near future if Google cuts Huawei off from Android patches per US restrictions.

When the dollar’s primacy dwindles the US hegemony ends

From the article, (and I believe we are already there):

“A major blunder would be pushing too hard with financial punishments, and incentivizing Moscow and Beijing to bypass the U.S. trade and monetary order.

When the dollar’s primacy materially dwindles, that will be game over in the balance of power with the East.”

Source: https://www.axios.com/russia-china-security-threat-69567dd1-b618-4ef4-8852-4f09bb432327.html

If people don’t realize cryptocurrency “payment channels” (basically like a purchase order between merchants – settled up later but pre-approved) is a threat to the petrodollar, they are mistaken. The USD is nothing more than what we would call “proof of stake” in the crypto world. The Fed is the issuer, the stake.

Energy traded based on a proof of stake crypto currency pinned to the future value of a fiat currency in, say 30 days, via a smart contract could replace the influence of the US at a global level – I believe you are mistaken.

Black Panther – something I’m looking forward to!

Yes, I’m a programmer and full stack developer, speaker, etc, but… at TAMU I minored in history. One of my focus areas was African history (the continent. Think 1000+ years of history.) Thus I’m really looking forward to watching Black Panther.

Let me count the ways:

First – I’ve heard it is a GREAT movie.

Second – I’m hoping to learn more from what is hopefully a historically “aware” science fiction movie that will open minds to the richness and culture. We must learn from our origin.

https://www.imdb.com/title/tt1825683/

Prince was a Trickster

Prince was a trickster, the best kind of god for social scientists and apparently the verge agrees as well. There are numerous books on this, the last I read was called Trickster Makes This World: Mischief, Myth and Art.

Tricksters have always been with us

Are they tricksters or merely pranksters? That is up to you to discern, but that is the point, right? They stole the sun and the moon while we “took the time to watch the flowers in the garden” while doing yoga.

As one review of the book Trickster by Lleu Christophe points out

Hyde gives equal time to the Native American Coyote, the Chinese Monkey King and India’s Krishna. At first glance, these characters are merely pranksters; humorous, sometimes annoying and occasionally dangerous ne’er do wells who disrupt the normal flow of things. As the title of this book suggests, Hyde believes tricksters are much more than this. He makes a convincing case that tricksters are essential in both preserving and transforming societies. Without their disruptions, cultural stagnation would result. He points out that tricksters can either help to maintain the status quo or bring about radical transformation.

To quote two of my favorite tricksters, Pablo Picasso and DuChamp,

Everything you can imagine is real. – Pablo Picasso

Now to quote DuChamp, an artist who “refused to repeat himself”, now that is a challenge. Every quote is subjectively abrogated by another quote from the past or the future like the a religious text – was it situationally appropriate? DuChamp stated this himself.

I have forced myself to contradict myself in order to avoid conforming to my own taste. – Marcel Duchamp

To ponder that, if a trickster’s response is situationally appropriate is in and of itself a huge trick. Did in fact the Raven steal the sun and the moon, one, or both? Perhaps more importantly, we all know that Pablo Picasso was never called an asshole.

As for DuChamp, you can reinvent, but it takes energy to constantly come up with a unique identity. DuChamp still needed a vehicle to wrap the thread around, a thread to follow back out of the woods if he got lost.

To begin to understand Duchamp takes someone way smarter than me. I choose to view his work like the bobbin of time.  We are just the blameless victim of observation. Maybe the thread broke, or maybe thread did not break. At least a cat didn’t die in the discovery process. right? Regardless like the genius before his time that he was, Duchamp gave us Rrose Sélavy to at least provide one example guide, like the math equations with odd numbers solved in the back of our calculus books, so that we might oddly enough, solve the evens.

marcel-duchamp-rose

These threads are strings. The strings are wrapped around bobbins of tricks and truth. And these bobbins are not the tiny bobbins that went in your parents’ sewing machines. These strings are the messy bobbins of someone working a weave. The bobbins are large with varied widths and inconsistencies from the vagaries of human behavior and therefore our resulting inconsistent craftsmanship.

bobbins for weaving
weaving bobbins

Damn the Industrial Revolution! Of course ManRay was there for DuChamp to accommodate the birth of the DuChamp’s trickster alter ego – Rrose Sélavy:

Rrose Sélavy, the feminine alter ego created by Marcel Duchamp, is one of the most complex and pervasive pieces in the enigmatic puzzle of the artist’s oeuvre. She first emerged in portraits made by the photographer Man Ray in New York in the early 1920s, when Duchamp and Man Ray were collaborating on a number of conceptual photographic works. Rrose Sélavy lived on as the person to whom Duchamp attributed specific works of art, Readymades, puns, and writings throughout his career.

Is the Trickster dead? Well one of the greatest tricksters of all time, we just lost in Prince.  I must point out the brilliance: Die Antwood, the collaboration between  “rappers Ninja and Yolandi Visser (often stylized as Vi$$er) and DJ Hi-Tek” (source)

To get a straight stand alone “test-of-time quote” from DuChamp I imagine would be like  trying to get a straight answer from Die Antwood, some of the most brilliant tricksters to emerge in years.. Their collaboration makes no sense, until you realize they’re fucking with you.

They. Are. Fucking. With. You.

 

And the most guilty of all, of fucking with us, is Prince. So let’s go crazy because he already predicted it. Partying like it’s 1999 was stolen from us by a bunch of computer nerds warning about the two-digit date big. We have NEVER partied like it was 1999.

You know what we can do? We can and should go crazy. If you aren’t already there yet, join us, because we look the same as you, act the same, obey the law and act ethically, but I am told there is an ethos that emerges when you “go crazy”. I don’t know, I’m not there yet, but it is a worthy topic of discussion.

Lyrics to Prince’s Let’s Go Crazy from

 

Falling Behind?

Hey I'm Jamie

From: Falling behind? by Jamie Varon

But, honestly, here’s the thing that nobody really talks about when it comes to success and motivation and willpower and

goals and productivity and all those little buzzwords that have come into popularity: you are as you are until you’re not.

You change when you want to change. You put your ideas into action in the timing that is best. That’s just how it happens.

falling behind
Jamie Varon on falling behind in life

And what I think we all need more than anything is this: permission to be wherever the fuck we are when we’re there.

You’re not a robot. You can’t just conjure up motivation when you don’t have it.

and

There’s a magic beyond us that works in ways we can’t understand. We can’t game it. We can’t 10-point list it. We can’t control it. We have to just let it be, to take a fucking step back for a moment, stop beating ourselves up into oblivion, and to let the cogs turn as they will. One day, this moment will make sense. Trust that.

Give yourself permission to trust that.

Full post on Medium by Jamie Varon is here:

Jamie Varon is a writer based out of Los Angeles. You can connect with her on Twitter, Instagram, and at her Facebook page. Because we all need candid smart and fearless thinkers in our lives. This one impresses me.

Email Subject lines, links and numbered lists – Communicate with clarity and respect

The burden of communication is on the communicator; not the recipient.

Therefore proper email communication and email etiquette is for YOU to use

  1. Use active and strong subject lines – be exact
  2. Link to exact content or web pages – nobody has time to google it
  3. use numbered lists – numbered lists in email define priority
  4. limit use of bulleted lists – bulleted lists in email are for the lazy communicator

Further, try to use reasonably short paragraphs. Use these guidelines on how to write a decent email that might actually produce results.

Seals at La Jolla in California
Seals at La Jolla in California

Specifically email communication must use:
  1. Email Subject Lines – all emails need a well articulated and relevant Subject Line.
    1. Examples of good email subject lines:
      1. Client X going live on Tuesday July 29 before Friday Board Meeting
      2. Training help file on email etiquette posted on eschipul.com
      3. “Feast with the Beast” Presale Facebook AD text (sent to the zoo)
    2. Bad subject lines torture your coworkers with anxiety which lowers morale and greatly reduces profitability.
    3. Every time an email is sent with a bad subject line, a baby seal dies. This is sad. Save the baby seals! Use good subject lines!
  2. Links to the EXACT content or subject because ease of use changes behavior.
    1. Ease of use changes behavior. Without links people will NOT click through to see the work that has been done.
    2. It is rare that an email goes out that is truly not about SOMETHING that should be linked. Yes exceptions occur, but they are rare exceptions. Link to what you are talking about. Or don’t waste other people’s time if you are just that lazy.
      1. Think about it. It is not your coworker’s responsibility to overcome your unwillingness to copy/paste a link from a site you are probably looking at when you sent the email!
    3. Every time an email is sent without relevant and specific links, a baby seal dies. This is sad. Save the baby seals! Use links!
  3. Numbered Lists – organize your information.
    1. Bulleted lists suck – bullets are fundamentally evil because they do NOT convey priority by the sender (YOU!). Yet the recipient invariably starts at the top assuming this is in fact the top priority.
    2. Numbered lists with priority 1 being first – The value of forcing yourself to use numbered lists is that the sender (you) must organize your thoughts before confusing everyone else. It has been my experience that most people do not “order” bulleted lists but numbering makes them think about it.
    3. Raise your hand if you like numbered lists! Now raise your other hand so things balance out. Or to put it another way – be kind to people who need this structure. It benefits you if people understand your message. Embrace diversity including “diversity of types of thinkers.” Structure and prioritize your content in email communication, or really any communication.
  4. Use Short Paragraphs – with rare exceptions
    1. Shorter paragraphs with strong subject sentences greatly increase reading comprehension.
    2. Speed readers tend to read the first sentence of a paragraph and use that to make a decision if they should bother reading the rest. Shorter paragraphs means more of your message is consumed regardless.
    3. They force you to organize your thoughts before wasting everyone else’s time!
  5. Don’t use Nickel words – save them for scrabble
    1. To repeat – the burden of communication is on the communicator, including in email, not the recipient. While it is possible to write in tongues, this needlessly reduces comprehension.
    2. But don’t oversimplify an email as that just make it more confusing. Just make it as simple as possible and no simpler.
    3. If you must use an idiosyncratic word – well – LINK IT!
We all value our time. You do. I do. Everyone does. So it frequently seems expedient to send an email quickly without thought. The problem is the person receiving these emails might be receiving 500 emails a day and there is no way to Get Things Done without more data.
For example assuming you – not putting a decent subject line – costs each recipient 1 extra minute of time to comprehend (if they give you this minute), then an email that saved you 1 minute, just cost a company of 30 people 29 minutes of billable time. This is very real money. And these are very real emotions on the part of the recipient.
Don’t be mean; take the time to write decent emails. Or don’t speak.
[Note: this was an internal company help file for years, I probably wrote it around 2002 or 2003. This is just me reposting it for public consumption.]
[Update: You may also want to check for readability. I blogged about the gunning fog index here.]

things changed between triple crowns

The digital divide is not only between the digital natives and the elders, between the digitally enhanced and the not, between the glassholes and the blind, but also over time. There is a time we cannot imagine anymore and those from the past could not imagine accurately the future. Hence our (my?) love of Steampunk, historical visions of the future (past).

american-pharoah-vs-secretariat-crowds

The big divide occurred when a third “item to be carried at all times” was introduced, an idea that I cannot properly attribute as it has sunk into our consciousness so deeply the origin is now a mystery.  The third item? The first two “items to be carried at all times” being (1) something of value (cash) and (2) a method of accessing something of value (key, credit card, secret code). Every human has had these two on their person at all times without fail since the great leap forward, to quote Guns, Germs and Steel.

Within 25 years it has changed entirely. Now we all have a third item. (3) Our communicator from Star Trek. We all carry a mobile device.

More importantly, these devices don’t just facilitate communication; they change how we interact at a systemic experiential level. We didn’t just watch American Pharoah (sic) win the Triple Crown, we recorded every second of American Pharoah trotting around Belmont Park. Because…

“If you don’t have a pic, it didn’t happen.” – anonymous

Further irony? Here in meta-meta-meta-land, I took a picture of the HD TV of people taking video and pictures as American Pharoah’s victorious Triple Crown bid was broadcast into my living room. Then combined it with an image from google image search on my mobile device while waiting at a restaurant. To capture the right image I used a Tivo (now a generic word like Kleenex) to rewind and jump forward prior to the start of the race for half of this cell-phone-crowd-picture I first posted on Instagram.

Here is to history and a wonderful victory for American Pharoah winning the triple crown after a 17 year drought. And here is to the amazing human which adapts and evolves in front of our eyes in real time. We don’t have hover-boards, but the revolution is here and indeed it will be televised; on periscope.tv.

Now get out there and record something and post it to prove it happened and let your devices consume you. Because that is the future. It’s your destiny kid.

human or systemic resistance to sharing knowledge

“The biggest impediment,” the commission warned, “is the human or systemic resitance to sharing information.” … “Intelligence should be processed… according to the same quality standards”

From “Garland terror case highlights intelligence-sharing impediments”, Houston Chronicle, June 8, 2015

micro blogs – telling a story on a dime

I have the privilege, although lately I’ve had my head in the code more than the pr and marketing side of the business, of speaking to communications groups on the power of social media. You can thank my PR team for that really, although the content and delivery have to meet professional levels or they wouldn’t ask me back. But I have help with that too. The myth of the solopreneur is just that – a myth.

This year’s public speaking in particular has been strange but amazing having been invited to the IABC International Conference and now speaking at the PRSA International Conference in San Francisco. Part of me knows I have content great relevant qnd can deliver it and save professionals hundreds of hours of time if they attend. Just seeing the data from 500 clients go by like the matrix you pick up on trends others don’t see. I have that privilege thanks to the work of my team. Yet it is still surreal.

Yet you should come. The PRSA International conference is Saturday through Tuesday in San Francisco. And my session is on Tuesday. Specifically I am speaking on Micro Blogs. The official description is:

Micro Blogs: How to Tell a Story on a Dime
Discover the next trend in micro blogging.
Learn the best ways to tell your story on micro blogs.
Learn the ins and outs of the hottest micro blogging platforms and discuss their brand storytelling potential.

There is an irony that the talk description doesn’t include a photo given all of relevant microblogs IMHO are visual focused. Yes there is twitter, but even the stats on twitter show that tweets with linked photos are much more popular. And I have to admit I am more likely to post to Instagram than twitter these days. You can’t describe a Lady Gaga Votive Candle and the correlation to DjangoDocs as easily as you can show it.

If you are going to be at the PRSA International Conference in San Francisco this weekend through Tuesday, please stop by by session. And I’ll be attending (not speaking as I’ll be exhausted, just attending) the San Francisco Netsquared Meeetup on Net Neutrality on Tuesday evening October 16th. Mainly so I can heckle @thisisnotapril cause I miss her.

gdrive on the mac refuses to let you change the associated account

Ah google drive. Not exactly a Drop Box killer in any way, but with the conversion of google docs to the google drive many of us inherited it if we wanted it or not.

The first strike against this new imposition of gdrive rules is that apparently it doesn’t work so well with Google’s own Cloud Connect Product which integrates with Microsoft Office. But that wasn’t our particular problem with gdrive this evening. My problem with gdrive was that I was trying to cascade a laptop to one of my sons and it refused to let him log into the Gdrive with his gmail address. Even though all traces of the former owner had been removed, or so I thought…. (yes we uninstalled, reinstalled, Chrome, gdrive, rebooted, software updated, etc, etc….)

Mind you this isn’t google apps for business. This is a regular blah@gmail dot com type of email account that is also used for itunes etc. We uninstalled Chrome. Removed my other sons name from anyplace it appeared in System Settings on the Mac (OSX Lion 10.8.3). In particular I was sure to remove the former owner from all services under:

System Preferences / Internet & Wireless / Mail Contacts & Calendars

At this point after uninstalling Chrome and Gdrive both. Reinstalling Gdrive numerous times and changing everyone’s passwords I have been reduced to adding new aliases in my /.bash_profile file and my youngest son is like “Dad, it’s not that big of a deal I can just access it on the web site.” But no….. now I’m ticked.

Here is the error message and then the solution.

And for the search engines the text of the dialog box reads

"Google Drive. The account you entered does not match. Please sign in again with your ______@gmail.com account to proceed."

The catch is that account doesn’t exist anymore. Google drive was uninstalled as was Chrome. And gmail and web services are working fine on the new account when logged in to the web using Chrome or Firefox. It is JUST the Mac locally installed G Drive that won’t allow access.

The solution cobbled together from various blog posts. Using terminal with a sudo prefix:

sudo cd ~/Library/Application\ Support/Google/Drive
Password:

and you will see something like this:

LOCAL:~/Library/Application Support/Google/Drive
[Drive]$ ls -a
. CrashReports lockfile sync_config.db
.. cacerts snapshot.db

Just kill it all. From there is should be a matter of doing

cd ..
sudo rm -rf Drive

and then launching Gdrive on the mac again. This time it should prompt you to login with the new account associated with that computer. I can’t recall if we did a reboot in-between this step or not so consider that as well. And empty your Trash before you reboot because you probably need to do that anyway.

Two side notes learned over the years dealing with the Mac-n-Cheese-version-of-shiny-BSD-Aqua-Unix we call Macs (?rant? POSIX absolutely SHOULD be acceptable in WWF. Grrrrr.).

1) Do not EVER change your primary user admin home directory. Ever. You can change anything else on a Mac, but it will be a living hell trying to find every reference to the home directory baked into the OS. So if you buy a laptop from bob smith and his home directory is ‘bsmith” then either get OK with it, or rebuild the machine.

2) Gdrive, and google docs, are fine for personal use IMHO. So is DropBox. But neither have scaled for us at work even using google apps. Two alternatives I would encourage you to look at for business file sharing and syncing are SpiderOak and SugarSync. We are testing both although I am leaning heavily towards SpiderOak because it is lower cost and has better security. Of course like TrueCrypt or 1Password if you lose your key there is no plan B, but that also means your data is truly secure and you should invest in a lock box at a bank and (gasp) right down the authentication.

I don’t think I am focusing where I need to focus

Focus is a problem of mine. Or rather controlling focus – when I am focused on a subject I am very very focused. This video on meditation has great content from what I heard. And I need to meditate to chill out. Alas, while watching I think my focus was on the wrong thing.

 

Is it just me?

“You’re asking if he is a Sicilian.“

The Don had not seemed surprised when Hagen returned from California late tuesday evening and told him the results of the negotiations with Woltz. He had made Hagen go over every detail and grimaced with distaste when Hagen told about the beautiful little girl and her mother. Had had murmured “infamita,“ his strongest disapproval. He had asked Hagen one final question, “does this man have real balls?“

Hagen considered exactly when the Don meant by this question. Over the years he had learned that the Don’s values were so different from those of most people that his words also could have a different meaning. Did Woltz have character? Did he have a strong will? He most certainly didn’t, but that was not what the Don was asking. Did the movie producer have the courage not to be bluffed? Did he have the willingness to suffer heavy financial loss delay on his movies would mean, the scandal of his big star exposed as a user of heroin? Again the answer was yes. But again this was not what the Don meant. Finally Hagen translated the question properly in his mind. Did Jack woltz have the balls to risk everything, to run the chance of losing all on a matter of principle, on a matter of honor; for revenge?

Hagen smiled. He did it rarely but now but he could not resist jesting with the Don. “You’re asking if he is a Sicilian.“ The Don nodded his head pleasantly, acknowledging the flattering witticism and its truth. “No,“ Hagen said.

That had been all. The Don had pondered the question until the next day. on Wednesday afternoon he had called Hagen to his home and given him his instructions. The instructions had consumed the rest of Hagen’s working day and left him dazed with admiration. There was no question in his mind that the Don had solved the problem, that Woltz would call him this morning with the news that Johnny Fontane had the starring part in his new war movie.

At that moment the phone did ring but it was Amerigo Bonasera. The undertaker’s voice was trembling with gratitude. He wanted Hagen to convey to the Don his undying friendship. the Don had only to call on him. He, amerigo Bonasera, would lay down his life for the blessed Godfather. Hagen assured him that the Don would be told.

The Daily News had carried a middle-page spread of Jerry Wagner and Kevin Moonan lying in the street. The photos were expertly gruesome, they seemed to be pulps of human beings. Miraculously, said the News, they were both still alive though they would both be in the hospital for months and would require plastic surgery. Hagen made a note to tell Clemenza that something should be done for Paulie Gatto. He seemed to know his job.

Hagen worked quickly and efficiently for the next three hours consolidating earning reports from the Don’s real estate company, his olive oil importing business and his construction firm. None of them were doing well but with the war over they should all become rich producers. He had almost forgotten the Johnny Fontaine problem when his secretary told him California was calling. He felt a little thrill of anticipation as he picked up the phone and said, “Hagen here.“

The voice that came over the phone was unrecognizable with hate and passion. “You fucking bastard,“ Woltz screamed. “I’ll have you all in jail for a hundred years. I’ll spend every penny I have to get you. I’ll get that Johnny Fontane’s balls cut off, do you hear me, you guinea fuck?“

Hagan said kindly, “I’m German-Irish.“ There was a long pause and then a click of the phone being hung up. Hagen smiled. Not once had Woltz uttered a threat against Don Corleone himself. Genius had its rewards.

Jack Woltz always slept alone. He had a bed big enough for ten people and a bedroom large enough for a movie ballroom scene, but he had slept alone since the death of his first wife ten years before. This did not mean he no longer used women. He was physically a vigorous man despite his age, but he could be aroused not by only very young girls and had learned that a few hours in the evening were all the youth his body and his patience could tolerate.

On this Thursday morning, for some reason, he awoke early. The light of dawn made his huge bedroom as misty as a foggy meadowland. Far down at the foot of his bed was a familiar shape and Woltz struggled up on his elbows to get a clearer look. It had the shape of a horse’s head. Still groggy. Woltz reached and flicked on the night table lamp.

The shock of what he saw made him physically ill. It seemed as if a great sledgehammer had struck him on the chest, his heartbeat jumped erratically and he became nauseous. His vomit splattered on the thick bear rug.

Severed from its body, the black silky head of the great horse Khartoum was stuck fast in a thick cake of blood. White, reedy tendons showed. Froth covered the muzzle and those apple-sized eyes that had glinted like gold, were mottled the color of rotting fruit with dead, hemorrhaged blood. Woltz was struck by a purely animal terror and out of the terror he screamed for his servants and out of the terror he called Hagen to make his uncontrolled threats. His maniacal raving alarmed the butler, who called Woltz’s personal physician and his second in command at the studio. But Woltz regained his senses before they arrived.

He had been profoundly shocked. What kind of man could destroy an animal worth six hundred thousand dollars? Without a word of warning. Without any negotiation to have the act, its order, countermanded. The ruthlessness, the sheer disregard for any values, implied a man who considered himself completely his own law, even his own God. And a man who backed up this kind of will with the power and cunning that held his own stable security force of no account. For by this time Woltz had learned that the horse’s body had obviously been heavily drugged before someone leisurely hacked the huge triangular head off with an ax. The men on night duty claimed that they had heard nothing. To Woltz this seemed impossible. The could be made to talk. They had been bought off and they could be made to tell who had done the buying.

Woltz was not a stupid man, he was merely a supremely egotistical one. He had mistaken the power he wielded in his world to be more potent than the power of Don Corleone. He had merely needed some proof that this was not true. He understood this message. That despite all his wealth, despite all his contacts with the President of the United States, despite all his claims of friendship with director of the FBI, an obscure importer of Italian olive oil would have him killed. would actually have him killed! Because he wouldn’t give Johnny Fontane a movie part he wanted. It was incredible. People didn’t have any right to act that way. There couldn’t be any kind of world if people acted that way. It was insane. It meant you couldn’t do what you wanted with your own money, with the companies you owned , the power you had to give orders. It was ten times worse than communism. It had to be smashed. It must never be allowed.

Woltz let the doctor give him a very mild sedation. It helped him calm down again and to think sensibly. What really shocked him was the casualness with which this man Corleone had ordered the destruction of a world-famous horse worth six hundred thousand dollars. Six hundred thousand dollars! And that was just for openers. Woltz shuddered. He thought of this life he had built up. He was rich. He could have the most beautiful women in the world by crooking his finger and promising a contract. He was received by kings and queens. He lived a life as perfect as money and power could make it. It was crazy to risk all this because of a whim. Maybe he could get to Corleone. What was the legal penalty for killing a racehorse? He laughed wildly and his doctor and servants watched him with nervous anxiety. Another thought occurred to him. He would be the laughingstock of California merely because someone had contemptuously defied his power in such arrogant fashion. That decided him. That and the thought that maybe, maybe they wouldn’t kill him. That they had something much more clever and painful in reserve.

Woltz gave the necessary orders. His personal confidential staff swung into action. The servants and the doctor were sworn to secrecy on pain of incurring the studio’s and Woltz’ undying enmity. Word was given to the press that the racehorse Khartoum had died of an illness contracted during his shipment from England. Orders were given to bury the remains in a secret place on the estate.

Six hours later Johnny Fontane received a phone call from the executive producer of the film telling him to report for work the following Monday.

– from “The Godfather“
Mario Puzo

goldman-sachs’ toxic culture

From the article: Exec slams Goldman Sachs  and the original Goldman Sachs Op Ed in the NYT:

“I can honestly say that the environment now is as toxic and destructive as I have ever seen it,” wrote Greg Smith on his “last day at Goldman Sachs,” capping 12 years with Wall Street’s gilded firm.

and

“It makes me ill how callously people talk about ripping their clients off,” he wrote. “Over the last 12 months I have seen five different managing directors refer to their own clients as ‘muppets,’ sometimes over internal e-mail.”

and

When the history books are written about Goldman Sachs, they may reflect that the current chief executive officer, Lloyd C. Blankfein, and the president, Gary D. Cohn, lost hold of the firm’s culture on their watch. I truly believe that this decline in the firm’s moral fiber represents the single most serious threat to its long-run survival.

To be fair, here is part of Goldman Sachs response:

In a company of our size, it is not shocking that some people could feel disgruntled. But that does not and should not represent our firm of more than 30,000 people. Everyone is entitled to his or her opinion. But, it is unfortunate that an individual opinion about Goldman Sachs is amplified in a newspaper and speaks louder than the regular, detailed and intensive feedback you have provided the firm and independent, public surveys of workplace environments.

While we expect you find the words you read today foreign from your own day-to-day experiences, we wanted to remind you what we, as a firm ““ individually and collectively ““ think about Goldman Sachs and our client-driven culture.

 

Toxic cultures are bad. Don’t talk bad about your clients. Business 101 stuff.