Ed Schipul – Founder and CEO of Tendenci

Ed Schipul – Founder & CEO

Tendenci – The Open Source AMS
Greater Houston & San Francisco Bay Area

Professional Work Experience:




Tendenci, Inc.
Founder, CEO

SOMA Robotics

Texas / California

Bay Area California

1997-2013 Schipul – The Web Marketing Company
Founder, CEO, President


Texas / California
1995-1997 LyondellBasell Chemicals
Computer Analyst


1993-1995 Reynolds & Reynolds
Regional System Consultant


1991-1993 Circuit City Stores, Inc.
Operations Manager


Technical Skills – Full Stack Developer

AWS, GCP, Cloud, Dockers, CI/CD, Agile, Invented Tendenci.
Technical Resume available on request.


Texas A&M University
Bachelor of Science Political Science // Minor in History
Focus: Organizational Behavior, Asia, Middle East, South Africa


College Station,

St. Mary’s University
Studied Electrical Engineering and Computer Science
Focus: Physics, Image Processing, Magnetics, Lasers, Fortran
(1985 – 1986)

San Antonio,

Academic Affiliations

Texas A&M, Mays Business School

  • Guest Lecturer (Advertising and Leadership), 2005 & 2006 College Station

C. T. Bauer College of Business, University of Houston

  • Guest Lecturer for the MBA College, 1998 – 2015

Houston Community College

  • Technology Advisory Board Member, 2000 – 2012
  • Adjunct Instructor, 1994 – 1998

Rice University

  • Guest Lecturer (Advertising, Interactive Design), 2006 – 2011

Texas A&M, Mays Business School

  • Guest Lecturer (Advertising and Leadership), 2005 & 2006

Professional Membership and Activities

Infragard – Partnership for Protection
AUVSI – Association for Unmanned Vehicle Systems International
National Eagle Scout Association
Aggie 100
American Marketing Association
Houston Technology Center
American Advertising Federation
NetSquared Non Profit Technology, Houston chapter Founder


Schipul, Ed. “Finding Creativity in This Age of Disruption” PR Strategist 16 October 2014.
Schipul, Ed. “Thinking Men Think and Therefore Change Their Minds” The Houston Chronicle 8 December 2011.
Schipul, Ed. “The Most Beautiful Moments at the Renaissance Festival. EVER.” The Houston Chronicle 10 November 2011.
Schipul, Ed. “Being on Track with Your Life” The Houston Chronicle 28 September 2011.
Schipul, Ed. “Perceived American Narrative on Islam” The Houston Chronicle 8 September 2011.
Schipul, Ed. “War of Words: Social Media’s Role in Inciting Revolutionary Change” Public Relations Tactics April 2011.
Schipul, Ed. “Recruit and Retain the Best Talent: Why Companies Should Encourage Personal Brands.”  PRSA The Public Relations Strategist Winter 2010: 16-17
Schipul, Ed. “More Breasts and Less Violence.” The Houston Chronicle 10 December 2010. #freethenipple
Schipul, Ed. “Social Objects: This Article Will Improve Your Sex Life (Please Retweet).” PRSA The Public Relations Strategist Fall 2010: 22-24
Schipul, Edward. “Bankruptcy and the Unforgiving Servants.” The Houston Chronicle 2 July 2010.
Schipul, Edward. “Accelerating Fundraising Through Social Media. ” Nonprofit World  May 2010.
Schipul, Edward.  “The Personal Brand Era Cometh.” The Houston Chronicle 8 October 2009.
Schipul, Edward.  “Social Media Programs: Cultivate, Don’t Control.”  PR Week, 12 September 2008.
Schipul, Edward.  “Don’t be a Target: Website Compliance with ADA Accessibility.”  Houston Business Journal 2 November 2007

Schipul, Edward.  “Winning over Web Users.” Association News April 2006: 45
Schipul, Edward.  “Emerging Web Site Technologies Enable Two-Way Communication.”  Houston Business Journal 21 April 2006: 14B
Schipul, Edward.  “The Web’s Next Generation: Web 2.0.”  PRSA Public Relations Tactics March 2006: 23
Schipul, Edward.  “Lure New Patients with Search Engine Ads.” Physicians Money Digest August 2005: 23
Schipul, Edward.  “Search Engine Marketing Allows Targeted Outreach.”  PR Week 8 August 2005: 6
Schipul, Edward.  “Adopt the Latest Results-Tracking Technologies.”  PRSA Public Relations Tactics November 2004: 18
Schipul, Edward. “Advertisers Should Not Overlook the Power of Internet Marketing.”  Houston Business Journal 28 May 2004: 29

Expert Source
Crocker, Ronnie. “People Skills on the Internet.” Houston Business Journal 15 July 2011.
Bradford, Nicole. “Race To Recruit Right Employees Heats up During Rapid Growth.”  Houston Business Journal 26 September 2008.
Sixel, L.M.  “Works Play Variety of Roles During a Storm.” Houston Chronicle 12 September 2008.
Warren, Karon.  “Business of Blogging.”  QSR Magazine September 2008.
Buggs, Shannon.  “Business of Giving: Nonprofits Should Make Use of Social Networking.”  Houston Chronicle 4 July 2008.
Wollam, Allison.  “Global Deal in the Stars for Orion.” Houston Business Journal 3 June 2008.
Rosenberg, Joyce M. “Disaster Planning for Small Businesses.”  Associated Press 26 May 2008.
Saffir, Leonard (2006).  “Internet Public Relations, the New PR”, PR on a Budget:  Free, Cheap and Worth the Money Strategies for Getting Noticed (Kaplan Business: New York), pp. 143 – 146


Expert Witness Federal Court

Kiva Kitchen & Bath, Inc. v. Capital Distributing, Inc. et al
Federal Civil Lawsuit Texas Southern District Court, Case No. 4:06-cv-02562
District Judge David Hittner, presiding
Expert Witness for Plaintiff represented by Fulbright & Jaworski, LLP
Lanham Act, Google Webmaster Guidelines, Blackhat SEO, Website Forensics Researcher

Public Speaking

Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences.  Public speaking engagements include:
Oklahoma City PRSA (PRSA OKC) Keynote
Crisis Communication with a Twist – the Evolution of Crisis Response
Oklahoma City, OK
Indiana Society for Association Executives (ISAE)
Crowd Sourcing Information From Your Members
Fort Wayne, IN
Open Source Convention (OSCON)
Making Your Open Source More Open – Conquering the Accessibility Challenge
Portland, OR
Proprietary to OS: Giving Away $6M is Hard
Las Vegas, NV
Nonprofit Technology Conference (NTC)
Online Fundraising Strategies to Take Advantage of Your Donor Events
Washington, DC
SXSW Interactive
Turning A Blind Eye to Good Usability
Austin, TX
Chamber of Commerce Executives of Ohio (CCEO)
2014 Trends in Association Online Marketing
Columbus, OH
Open Source Convention (OSCON)
Old Developers Just Don’t Get it. Yes They Do. No They Don’t
Portland, OR
International Association of Business Communicators (IABC) World Conference
How the Mobile Web Will Change Communication
Chicago, IL
PRSA International Conference
Micro Blogs: How to Tell a Story on a Dime
San Francisco, CA
PRSA Sunshine District Conference
Internet Famous in the Personal Brand Era
Jupiter, FL
PRSA T3PR Conference
Welcome to the Personal Brand Era
New York, NY
PRSA Travel & Tourism Conference
Opportunities and Trials in the Travel World to Leverage Personal Brands
Aspen, CO
PRSA Georgia
The Personal Brand Era – Making Connections and Impact Through Individual Brands
Atlanta, GA
AAF Amarillo
Growing Your Agency from the Inside Out
Amarillo, TX
Houston Association of Fundraising Professionals
Social Media for Fundraising Professionals
Houston, TX
Southeast Texas Museum Association
Social Media and the World of  Curation
Houston, TX
Texas Association Home Care Providers Conference 2009
How the Web Can Work For YOU! Using Social Media Marketing to Grow Your Organization
Houston, TX
IABC Houston / United Way
Nonprofits and the Web:  May the (Social Media) Force Be With You
Houston, TX
Clearpoint Creative
Ask an Expert: Free Forum on Social Media for Business
Houston, TX
PRSA Travel & Tourism Conference
Social Media and the Houston Zoo: A PR Pro’s Look into Powerful Online Marketing Tools
Houston, TX
PRSA Gulfstream
Social Media and Storytelling for PR People
Fort Lauderdale, FL
Bill White for Texas Campaign
Social Media Training for Bill White’s Senate Campaign
Houston, TX
FreshArts Houston
Social Media for Arts Groups
Houston, TX
Mom 2.0 Summit
Panel Moderation
Houston, TX
Maryland Healthcare Strategy
Healthcare Strategy for Social Media
SXSWi Podcast
Non Profit Organizations and Social Media
Austin, TX
LSACC Conference
Fundraising in a Social Media World
Woodlands, TX
PRSA Charlotte
Social Media Marketing and Search Engine Marketing
Charlotte, NC
Got Social Media Conference: Social Media for Non Profits
Tapping into Motivations of The People to Change the World Around Us with Online Technology

Houston, TX

Greater Fort Smith Ad Club
Blogs, Podcasts, Wikis, Oh My! The Ins and Outs of Growing Your Business Online

Fort Smith, AR

Greater Houston Partnership CEOpportunities Workshop
Using the Web to Build Your Business and Grow Your Community

Houston, TX

10th District American Advertising Federation Leadership Conference
The Effective Web site – Is Your Web Presence Helping or Hurting?
Houston, TX
BullDog Reporter National Conference
Revolution in PR Technology: How Blogs, RSS, Wikis and Podcasting Are Transforming Corporate Communications
New York, NY
Los Angeles, CA
Central Michigan PRSA
Public Relations Technology Workshop

Lansing, MI

Phoenix IABC
The Public in the Machine – Using Latest Online PR Tools

Phoenix, AZ

Scottsdale CVB
Emerging Technologies for the Hospitality Industry

Phoenix, AZ

Houston IABC
Entrepreneurial Success on a Budget on the Internet

Houston, TX

Orlando PRSA
Trends in Public Relations Technology

Orlando, FL

NW Arkansas PRSA
Trends in Public Relations Technology

Fayetteville, AR

Tulsa PRSA
Trends in Public Relations Technology
Tulsa, OK
Houston West Chamber of Commerce (HWCOC)
Web Marketing Design Fundamentals
Houston, TX
Oklahoma City PRSA
Using the Latest Tools That Put PR in the Driver’s Seat!
Oklahoma City, OK
Little Rock PRSA
Trends in Public Relations Technology
Little Rock, AR
Refresh Houston
Are you Ready for Online Emergency Communications?
Houston, TX
Houston Advertising Federation (HAF)
Increase Qualified Traffic Through Search Engines
Houston, TX
Memphis PRSA
Increase Qualified Traffic Through Search Engines
Lake Charles, LA
Lake Charles Advertising Federation
Ad Federation: Blogs, Podcasts and RSS: The New Online Marketing
Lake Charles, LA
PRSA Southwest District Conference
New Technologies Panel and PR Technology Seminar
Dallas, TX
Dallas PRSA
Trends in Public Relations Technology
Dallas, TX
American Creativity Association National Conference
Harnessing the Chaos to Encourage Collaboration and Engagement with Latest Online Technology
Austin, TX
Texas Lottery Commission
Humans in the Machine: Trends in Online Communication
Austin, TX
Offshore Technology Conference Marketing Seminar
Blogs, RSS and More – Harness the Power of the Internet!
Houston, TX
Texas Society Association Executives (TSAE)
Online Best Practices for Membership Management: How Does Your Organization Measure Up?
Houston, TX
Houston Technology Center
Revving Your Search Engine Marketing Motor
Houston, TX
Houston Society Association Executives (HSAE)
Online Best Practices for Membership Management: How Does Your Organization Measure Up?
Houston, TX
Direct Marketing Association of Houston
Best Practices for Membership Organizations Online
Houston, TX
Dallas – Ft. Worth American Marketing Association
Web Marketing 101 – Blogs, Wikis, Podcasts, Oh My!
Dallas/Ft. Worth, TX
Business Maker’s radio program
Business Maker’s Spotlight on Schipul – The Web Marketing Company
Houston, TX

Television Broadcast Panelist Appearances

KPRC Local 2 – Beyond the Headlines with Kim Davis 


  • Interview on Social Media and Hurricane Preparedness.
  • Panel on the the latest trends in Social Media.
  • Panel on the surge in Social Media’s Popularity.


ABC 13 Houston – City View with Art Rascon
Interview on what’s next in tech for the new decade.


Awards and Honors

Aggie 100 (2005, 2006, 2007, 2008, 2009)
Houston Fast 100 (2007, 2008, 2009, 2010, 2011)
Houston Fast Tech 50 (2004, 2005, 2010, 2011, 2012)
Houston Business Journal Book of Lists (2004-2009)
Schipul Company WebAward (2005 & 2006)
Eagle Scout (1983)

Ed Schipul Certifications

  1. AWS Fundamentals: Building Serverless Applications

  2. AWS Fundamentals: Addressing Security Risk

  3. Architecting with Google Kubernetes Engine Foundations

  4. Networking in GCP: Hybrid Connectivity and Network Management

  5. Networking in Google Cloud Platform Specialization

  6. Networking in GCP: Defining and Implementing Networks

  7. Getting Started with Google Kubernetes Engine

  8. Google Kubernetes Engine by Google Cloud on Coursera. Certificate

  9. Google Cloud Platform Fundamentals: Core Infrastructure

  10. Fellow of the American Academy of Project Management

  11. Issuing authority: American Academy of Project Management

  12. Master Project Manager (MPM)

  13. Google Analytics Academy

  14. Microsoft Certified Professional 

    Current: Working on CISSP Certification

  15. Master Project Manager (MPM)
  16. Fellow of the American Academy of Project Management (FAAPM)
  17. Google Analytics Certificate  (Google Analytics Academy)
  18. MCP Microsoft Windows, Microsoft Excel

Ed Schipul in Social Media

  1. LinkedIn: https://www.linkedin.com/in/eschipul/
  2. Personal Blog: https://www.eschipul.com
  3. Twitter: https://twitter.com/eschipul/
  4. Chronicle Blog: https://blog.chron.com/thelist/category/ed-schipul/
  5. Photography: https://flickr.com/photos/eschipul
  6. Instagram: https://www.instagram.com/eschipul/
  7. Keybase: https://keybase.io/eschipul
  8. Facebook: https://www.facebook.com/eschipul

Select Ed Schipul Public Speaking Videos

Ed Schipul and Bob Nowak on City View – Channel 13
Story Telling Through Social Media – SchipulCon 2009
Ed Schipul – On Personal Brands

Personal Interests

Avid reader in sociology, politics, PR, history, entrepreneurship, business, hacking, infosec, cloud computing, software, hardware, social good, photography, marketing and public relations topics.

  • World traveler
  • Politics (Independent)
  • History
  • Roboticist (build, break, repeat)
  • Programmer (Commodore 64 anyone?)
  • Drone Builder and Pilot (build, break, repeat)
  • Music enthusiast
  • American Amateur Racquetball Association
  • Racquetball
  • Chess
  • Darts
  • Droids, Robots and and automation

Speaking Resources for Download