Me: clearly the country is feeling despair regarding the over 200 thousand Americans who have died from the Coronavirus. Many of our people are in quarantine, self-quarantine, unemployed, dead, sick, recovering, feeling guilt from passing the disease to others, mourning, confused, in anguish, and looking for any light.
Therefore a public relations campaign to educate the public on causes, prevention, treatment, the facts, and yes “hope” for life with and hopefully after COVID is appropriate imho.
But not like this. Copy/paste from the article:
‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms
The health department is moving quickly on a highly unusual advertising campaign to “defeat despair” about the coronavirus, a $300 million-plus effort that was shaped by a political appointee close to President Donald Trump and executed in part by close allies of the official, using taxpayer funds.
The ad blitz, described in some budget documents as the “Covid-19 immediate surge public advertising and awareness campaign,” is expected to lean heavily on video interviews between administration officials and celebrities, who will discuss aspects of the coronavirus outbreak and address the Trump administration’s response to the crisis, according to six individuals with knowledge of the campaign who described its workings to POLITICO.
(My opinion: Perhaps the only good news is the director is undoubtably familiar with how to sway American public opinion.)
“Two HHS officials said that Caputo had spent weeks extolling Tolmor’s work, arguing that the Russian-born filmmaker — who had been nominated for an Oscar, but had no prior experience producing U.S. public health campaigns — would bring a fresh eye to the work and could execute Caputo’s vision.”