vision matters

Having a vision for a company matters. There has been a direct correlation at Schipul between having a clear vision that I can articulate and being profitable.

I can’t fully explain it.

We have to believe in something. Feel free to hold me accountable as well.  My company vision is

“To connect and organize the world’s people. Do good.”

The vision and mission are the job of the leader. This is not something you can delegate to a committee.

The photo above if of a local entrepreneur who runs The Black Sheep Agency PR Firm  in Houston.  (We had to tip the waiter extra so we could write on the napkin…)