Having a vision for a company matters. There has been a direct correlation at Schipul between having a clear vision that I can articulate and being profitable.
I can’t fully explain it.
We have to believe in something. Feel free to hold me accountable as well. My company vision is
“To connect and organize the world’s people. Do good.”
The vision and mission are the job of the leader. This is not something you can delegate to a committee.