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The Rule of Consistency and Why You Are Being Played

You are being played to keep you on the corporate teet photo of a photo of a foxand make sure you don’t rise up. You have been convinced to do what you are told at a level that you no longer even realize it. Yes. You.

There is no one “the man” that is keeping us down. It’s the entire empire. The one that tells the black man he has to argue with another black man about “whose parents were worse and whose childhood was worse.” (see original and “you ain’t never been on probation“)  The “man” that tells the country kids about the working man blues. The one that sings Narcocorrido to our youth on both sides of the border.

Humans are persuaded by a variety of means. This author gives us the six laws of persuasion. Reciprocation, Commitment, Social Proof, Liking, Authority and Scarcity.

Example: Most people are aware of the power of reciprocity, which is why they are so eager to give you a cookie when you go into a furniture store or buy you a free coke at the car dealership. Once we say yes, we owe them. The fact that we don’t OWE them enough to buy a 30k car is besides the point, there is nothing else we can give them to repay the favor when we are in their offices. So a free coke and a free cookie really do increase sales.

You, we, us – we are being played. NoLogo indeed.

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I Just Need a Website, That’s All I Need

caller: I was calling about a web site

developer: cool, that’s what we do. how can I help?

caller: I have a simple site and I need some updates. not much really, just a few changes. is that something you do?

developer: yes, what is the url?

caller: well I’ll need you to sign an NDA before I give you the url. can I fax it over?

developer: no (thinks: “do I still have a fax to email gateway working? hmmm”)

caller: what?

developer: we just met and you want to fist bump attorneys?

caller: no, i just don’t know how else to protect my intellectual property!

developer: you have a site now, right?

caller: yes

developer: live on the internet?

caller: yes

developer: …… long pause…..

caller: ok, I see your point.

…. 45 minutes of spec requests and contract pre-negotiation convo takes place here….

caller: so basically that’s it. my brother-in-law said he could build it for $225 dollars but I wanted to call around and get a few options to see if I could reduce the cost. He’s not very good actually.

Thoughts going through your head as the dev:

  1. developer (option 1): so you have a job board and you want to enhance a few features of monster.com to allow for a commission and affiliate structure?
  2. developer (option 2): so you have a great e-commerce idea, have been reviewing amazon.com and found a few ways to improve on their theories to sell widgets?
  3. developer (opti0n 3): so you want to have a self sustaining site that makes you money with no effort invested while you work at your current job realizing the money-for-nothing potential advertised on TV?

Resolution: have you heard of Crowdspring?

#respect #withAllDueRespect

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In nomine Patri

Connor: Now you will receive us.
Murphy: We do not ask for your poor, or your hungry.
Connor: We do not want your tired and sick.
Murphy: It is your corrupt we claim.
Connor: It is your evil that will be sought by us.
Murphy: With every breath we shall hunt them down.
Connor: Each day, we will spill their blood till it rains down from the skies.
Murphy: Do not kill, do not rape, do not steal, these are principles which every man of every faith can embrace.
Connor: These are not polite suggestions, these are codes of behavior and those of you that ignore them will pay the dearest cost.
Murphy: There are varying degrees of evil, we urge you lesser forms of filth not to push the bounds and cross over, into true corruption, into our domain.
Connor: For if you do, one day you will look behind you and you will see we three. And on that day, you will reap it.
Murphy: And we will send you to whatever god you wish.
[Murphy and Conner join II Duce behind Yakavetta]
Connor, Murphy, Il Duce: And shepherds we shall be, for Thee, my Lord, for Thee. Power hath descended forth from Thy hand.
Yakavetta: Vaffanculo
Connor, Murphy, Il Duce: That our feet may swiftly carry out Thy command. So we shall flow a river forth to Thee, and teeming with souls shall it ever be.
Il Duce: In nomine Patri.
Connor: Et Fili.
Murphy: Spiritus Sancti.

– The Boondock Saints