Edelman Trust Barometer 2011

Edelman Trust Barometer 2011 Released. Highlights from Meg Strout’s blog followed by the slideshare. Meg’s summary:

  • There’s been a decline in trust in “a person like myself” and regular employees, arguably because of “over-friending”
  • Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
  • Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
  • To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

Via Meg Strout