Creativity With Purpose

“”¦as agreeable an idea as “Creativity for its own sake” is, it’s not particularly sustainable, financially rewarding or emotionally satisfying over the long run.

Human beings are hardwired to embrace “Creativity With Purpose”- i.e.create stuff that actually has real value to ourselves and other people. Creativity is tied into our evolution as a species and our basic survival instinct. It’s there for a reason.“

hugh macleod