Apple has been able to create a halo of good experience around its products

“Microsoft wonders why people get so upset when the Windows system crashes, and they try to point out that it crashes less than Apple. But try telling that to an Apple person, and they’ll vehemently deny it. And the reason why is that Apple has been able to create a halo of good experience around its products.”

– Ziba Design’s, Steve McCallion quoted in the book Glimmer by Berger.