SXSW: Personal Brands for Profitable Companies

Yes it is that time of year when all of the speakers and bloggers ask for your vote for their SXSW panel. And I am no exception. For people who aren’t familiar with SXSW it is a HUGE tech & media conference held each March in Austin Texas. My panel information is below, and if you are so compelled, a vote and a comment are appreciated.

SXSW Panel Name:

Personal Brands for Profitable Companies


Personal Branding, defined by wikipedia as: “the process whereby people and their careers are marked as brands,“ are typically viewed as a THREAT to corporations. It has been our experience that not only tolerating, but actively helping employees build their personal brands leads to greater profit for the corporation. In this session we will cover strategic as well as tactical steps you can take as an entrepreneur to foster the growth of personal brands to increase the bottom line.

Questions Answered

  1. Is this personal branding stuff fluff, or profitable?
  2. What are the threats of strong personal brands in your company?
  3. What low cost strategies are available to facilitate the personal brand building process?
  4. What are the total costs?
  5. What happens when strong personal brands clash within your culture?

Panel Category
Entrepreneurism / Monetization

To vote you have to create an account on the panel picker. And then please vote for my personal brand profitability panel!

don’t be so judgmental

“I always laugh when somebody says, “don’t be so judgmental.“ betty boopBeing judgmental is just what we do. Not being judgmental really would be like death. Normative behavior is normal. That original self-conscious, slightly despairing glance in the mirror (together with, “Is this it?“ or “Is that all there is?“) is a great enabler because it compels us to seek improvement.”
Andy Martin, NYT The Phenomenology of Ugly

representation of millennials versus the reality

When you encounter a millennial job applicant who is right out of school looking for the “perfect job“, as an older person, you think thoughts like “Hey kid, I was just served a $3 coffee by a 50 year old working a split shift of 5AM to 9AM and then 3PM to 7PM at Starbucks! There is no perfect job, so get over it.“

There are two issues with this. The first is that the young person has been taught by our school systems that if they follow the rules, get a degree, they are entitled to a “perfect job.“ Nobody ever mentions that there is no such thing. That they will 99% quit their first job within two years (or so it seems to me) regardless of how “perfect“ it is because they assume the grass is greener. And in fact it IS greener when they talk to their friends because people only talk about the good stuff. Talk to someone working for big oil and it’s all about the salary and benefits. Talk to someone in entertainment and it’s all about hanging out with rock stars at the House of Blues.

The second issue with the example in the first paragraph is the subtle judgment by ME that the job at Starbucks is necessarily a sacrifice on the part of the 50 year old. That presumption that they aren’t enjoying their work, that it might be perfect for their lifestyle and benefit needs, is flat out wrong on my part. It hints at the subtle prejudice in our society against non-college-prep types of jobs. If you are managing a restaurant it must be because you couldn’t get a job in a cube at the local insurance branch. Baroo? I’d MUCH rather run a hoping restaurant than work in a cube. Yet I too fall into this trap of incorrectly judging other people’s jobs.

Further Reading:

this profound disconnect

millennials redefining