In the process of explainingÂ SEO (search engine optimization) over the years I frequently demonstrate that if you Google “God in Houston” the top results areÂ not churches. Now I’m not talking about the local results that show the churches, but the actual search results below that that listsÂ KSBJ as the top result for “God in Houston” when searched on Google. And the only paid search result is for “Houston Gold” – like the shiny stuff you make jewelry out of. Here is a screen shot:
From a technical perspective, this makes perfect sense. Because theÂ largest churches inÂ Houston do not mention the word “God” on their web sites. Yes really. Using aÂ search engine keyword analyzer, a test of second.org shows the following.
Note the title is “Second Baptist Church, Houston, TX.” Thus they will likely rank for “Churches in Houston” but not for “God in Houston.” A simple fix would be to update the title to “Second Baptist Church, Serving God in Houston TX”.
I mention this becauseÂ exactness of speech matters. It means that some of our largest churches have zero (0) possibility of being returned if a downtrodden person googles for them in the middle of the night. It means missed connections when a bible study group at a particular church might be the perfect connection for a fellow Houstonian. But we will never know because of a failure of exactness of speech.
On the flip side, a tip of the hat toÂ Braeswood Assembly of God church which comes up for both the physical location and second natural ranking after KSBJ in the search results. And all because they mention the word “God” in their title.
So be specific. Be exact. And I’ll leave it to you to search for the ministers’ names – they rank a bit higher than God.