the concept of destiny

After spending a lot of time falling asleep at the library while facing the philosophy books, I determined that the concept of destiny is a construct that allows man a gentle release from facing the terror of his existence, and that… (more)

Fake Facebook Profiles – Keep Your Guard Up

From this quarter’s 2600 magazine, an article excerpt from “Create Mass Hysteria on a College Campus Using Facebook” by alleyrat.

The two most crucial aspects of a fake profile are that it must be a woman (women won’t friend unknown males, but males will friend unknown women) and that it must have an inviting innocent picture. Generic photos were obtained that were not direct face shots, but rather had some distance to them. It’s easy to find stuff that fits the overall campus climate and apply them. Each account was also given some fake interests, political orientations, etc. and the wall and chat featured on Facebook were disabled.

Once a bunch of profiles were made, I imported a randomized .csv list of .edu emails into each. Facebook matched profiles for roughly 300 of the emails imported, and friend requests were blasted out en masse for each profile. Within 24 hours each account had 150-200 friends. UCSD is a relatively prestigious school, and I am baffled by how successful this technique was and how little people know about the workings of the internet and, in particular, spam (Internet license anyone?). Many people would send me a private message with “Do I know you?“ I just ignored all of them.

– alleyrat, 2600 Magazine, Volume Twenty-Seven, Number Two, Page 18

Emphasis added.

We have lost the “why”

“I believe the greatest threat to our country is that we have not passed down what it means to be an American.” “We have lost the “why”. The greatest generation did not teach my generation what Americanism is.”

“We believe in quality of birth but not in equality of result.”

“They are preoccupied in Europe with how much time off! Where will they vacation. When will they retire. These are selfish questions. These are not altruistic questions. The goodness that America created is jeopardized by our not knowing what we stand for. That’s our greatest threat. We are our problem.”

Dennis Prager

PRSA T3PR Presentation from NYC

I was honored to be one of the presenters at T3PR this last Friday in NYC thanks to Deirdre Breakenridge. Kind words for T3PR posted by Chris Kieff who calls it the “highlight of NYC Internet Week” on 1GoodReason

Best day spent at a conference: The surprising winner for me was T3PR, the Public Relations Society of America’s Theory, Tactics and Technology group.  Why was T3PR surprising?  I guess I was just expecting the PR group to be a bunch of flacks- but they were far from it.  The reason this show was so good for me was because I learned so much from the likes of; Justin Levy,Christine Perkett, Sarah Evans and Ed Schipul.  They are each brilliant speakers who took the time to prepare for their presentations and cared about deliveringROI to the audience.  A special thanks to Deirdre Breakenridge for inviting me to the show.  Check out the twitter stream posted here.

And a follow up article by Valerie Simon on Examiner.com. From Ms. Simon’s article:

The live event in New York City offered opportunities for participants to participate in engaging sessions and network with both speakers and other participants, however the conference’s reach extended well beyond those in the room. A pre-conference “tweet chat“ served as a virtual pep rally and following the conference many sessions were posted and discussed, including:

My presentation on the Personal Brand Era is below:

You can view photos from T3PR are on Facebook here, and reuse CC licensed versions of the photos in my  T3PR Picasa Web Album. All are Creative Commons Attribution (a simple “photo by Ed Schipul” is all that is required for use in print or on the web). A few that I liked and posted to Flickr from the NYC trip are below.

Guggenheim Museum in New York
The Guggenheim

Washington Square Park at Night
Washington Square Park at Night

The sole object is to hold attention and satisfy an audience

“Those who manipulate the shadows that dominate our lives are the agents, publicists, marketing departments, promoters, script writers, television and movie producers, advertisers, video technicians, photographers, bodyguards, wardrobe consultants, fitness trainers, pollsters, public announcers, and television news personalities who create the vast stage for illusion. They are the puppet masters. No one achieves celebrity status, no cultural illusion is swallowed as reality, without these armies of cultural enablers and intermediaries. The sole object is to hold attention and satisfy an audience.”

– Chris Hedges, Empire of Illusion, Pg 15-16

Ford Fiesta Movement Mission 4 film from Team Houston

From the description on youtube:

zenfilm “” June 09, 2010 “” The Ford Fiesta Movement Mission 4 film from Team Houston “Pause” presents an unusual twist on romance with sci-fi/fantasy overtones. Pause was filmed in one day by the Zenfilm creative team and features the sights and sounds of America’s 4th largest city set to the music of Houston artists Southern Backtones and Tyagaraja. To vote for this film in the competition simply text “Zenfilm” to 44144 . There will be no spam… we promise. Thanks for your support.

Upcoming Speaking

On the road again. A few upcoming speaking gigs on my calendaraspen airport

Technology Section Conference: T3PR - Theory, Tactics & Technology for High-Tech Public Relations Conference
June 11, 2010, 10:45″“11:30 a.m. New York, New York
“Personal Brands: The Opportunities and Threats”

CPE By the Sea Conference
June 16, Galveston, TX
“Social Media and Personal Branding”

PRSA Sunshine District Conferene
June 18, Jupiter, FL
“What it Takes to Become Internet Famous”