PRSA Georgia Conference Presentation: The Personal Brand Era

Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era.

As Gary Vaynerchuk puts it, “we’re going through a gold rush of branding.  If you get talked about enough in all these social webs/blogs, you can build a brand.”  If the people working for you have a strong presence in social media, so will your company.  This means happier employees and a more profitable business.

My slide deck on the personal brand era is below: