PR 2.0 New Media Communications Model

New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book:

Says what
In which channel
To whom
To what effect
Then who
Hears what
Who shares what
With what intent
To what effect

Explained in greater detail in PR 2.0, Solis, Breakenridge. pg 190. This is mostly a note to myself as I wonder about how to measure such things in the Personal Brand Era.