As a society declines, it becomes more polarized

“As a society declines, it becomes more polarized as factions stake out turf they can cling to. polar bear by eschipul-smallHere, you have a choice. You can either embrace the widening middle ground now opening up between the polarities or exploit the passions on the extremes. Organizations that follow the latter course will look and feel more traditional and be able to cash in on the loyalty of a fervent customer base. The problem is that this direction has a short life span: it is not where the society is headed over the next twenty to thirty years. RenGenners can be found in the middle ground. But hitching your star to the RenGen movement means committing to innovation.”

Patricia Martin, RenGen, 2007

Difficult times we live in folks. Don’t go polar. Stay cool. It’s gonna be alright. Really.