Don’t fake reviews. Or else.

From the New York Times

Company Settles Case of Reviews It Faked

Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney general’s office said Tuesday.

The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on Web sites, according to the attorney general’s statement. Lifestyle Lift also created its own sites of face-lift reviews to appear as independent sources.

Full article here.

The short version is “don’t submit fake reviews.” Pretty basic really.