From the New York Times
Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney generalâ€™s office said Tuesday.
The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on Web sites, according to the attorney generalâ€™s statement. Lifestyle Lift also created its own sites of face-lift reviews to appear as independent sources.
The short version is “don’t submit fake reviews.” Pretty basic really.