Via David Brown of Spacetaker, I saw this article in the New York Times called The Geography of Buzz, a Study on the Urban Influence of Culture. The methodology of the study itself is quite fascinating – reviewing stock photography taken at parties and plotting them on a map.
The overall report is a reinforcement that there is good news for PR people, for property owners and for main stream America! And it has great visuals on tracking buzz!
Ms. Currid added: â€œPeople talk about the end of place and how everything is really digital. In fact, buzz is created in places, and this data tells us how this happens.â€
But even after their explicit study of where to find buzz, Ms. Currid and Ms. Williams did not come away with a better understanding of how to define it. Rather, like pornography, you know it when you see it.
â€œAs vague a term as â€˜buzzâ€™ is, itâ€™s so socially and economically important for cultural goods,â€ Ms. Currid said. â€œArtists become hot because so many people show up for their gallery opening, people want to wear designers because X celebrity is wearing them, people want to go to movies because lots of people are going to them and talking about them. Even though itâ€™s like, â€˜What the heck does that mean?,â€™ it means something.â€
Worth a read. Definitely buzzworthy!