Emergency Simulation – learning from exercises

  Originally uploaded by HoldThatTiger

Currently as I type this we are in the last few hours of our emergency simulation exercise for the second quarter. I do know that I have already learned a HUGE amount. Good and bad.

What is interesting about running exercises is how your adrenaline actually rises. And how obstacles you ignore for years become OBVIOUS. Which is the point of running an exercise I guess.

So will they complete by 5? Not sure yet.

I’ll post a write up in a few days. It will  have great commentary on emergency simulations like

"telemarketers who call on unknown numbers keep beeping in and you can’t tell if they are part of the simulation or not. So you have to answer. And it is very hard to keep your cool. This is compounded by the fact that they were calling on an IP phone from India and had no idea what I meant when I said "I am in an emergency simulation and can’t talk right now!" (they called back three (3) times)

Social Media Optimization presentation from PRSA SW District

From my talk on Friday at the Public Relations Society of America’s SW District conference in Little Rock Arkansas.

I did enjoy meeting a few folks in particular, although the whole group was awesome. But a definite twitter shoutout to some new public relations pros on twitter:

  1. https://twitter.com/bonnieann
  2. https://twitter.com/samsims/
  3. https://twitter.com/margieJ11

and of course I am on twitter here causing the usual amounts of trouble time permitting.

People Imitate Their Leaders

Ah leadership, so much a balance. While reading Execution, the Discipline of Getting Things Done by Bossidy and Charan, I came across this excerpt about Dick Brown and EDS that explains a conversation I sometimes have with managers on our team.

Starting at the highest levels, Brown [Dick Brown, EDS CEO] created new ways to drive accountability and collaboration. In the monthly “performance call,“ “¦.

The talk isn’t always about numbers. At one of the first meetings, Brown recalls, “one of the executives made the statement that he was worried about growing anxiety and unrest in his organization, worried about rapid and dramatic change. His people were asking, “˜Are we moving too fast, are we on the threshold of being reckless? Maybe we should slow down, take it easy, reflect a bit.’“

Brown turned the issue around ““ not incidentally, creating a forceful coaching lesson. “I jumped all over that. “˜This is a test of leadership,’ I said. “˜I would like anybody on this call who is really worried about where we are going and worried about the fact that we will probably fail, tell me so right now. Don’t be afraid to say you are. If you think we’re making a big mistake and heading for the reef, speak up now.’

“No one did. So I said, “If you’re not worried, where’s the worry coming from? I’m not worried, and you’re not worried. Here’s where it is: some of you say one thing, and your body language says another. You show me an organization that’s wringing its hands, listening to rumors, anxious about the future, and I will show you leadership that behaves the same way. People imitate their leaders.

– Execution, pg 49

Of course the counter point is that Mr. Brown was ousted in 2003. But his words still ring true for me as a leader. And I added the emphasis.

PS – No, this is NOT aimed at anyone in particular, just an observation that
YOU are the leader and are frequently the source of limitations.

PPS – In fact, with my concerns about the recession of 2008, you could even argue this behavior comes from me. So there is that to consider. But I don’t think so much that is the case. Not so much.

Prediction: Ad Agencies will be Purchased by Web Marketing Firms

Ad agencies will be purchased by web marketing companies in the future.

Starting now. Position yourself for this.

Why? Well we know in a recession that advertising budgets and public relations budgets get slashed. Drastically reduced. From big ad budgets to nada asap.  Staples is one obvious example of cuts:

From the looks of things at Staples, the recession is upon us.


So, the Framingham retailer is trimming costs everywhere it can, reducing advertising, delaying new hires and renovations, curtailing employee travel, and saving gas with devices that limit the maximum speed of its delivery trucks.

See that first item on the list? Ya, that one? It is *advertising*.

Advertising is almost always the first thing to get slashed in a recession. You CAN live without advertising in hibernation mode. Should you cut your advertising budgets? Well, let’s ask those in the business of advertising. The magic-eight-ball says about cutting advertising budgets in a recession.

Continue reading “Prediction: Ad Agencies will be Purchased by Web Marketing Firms”

Guy Kawasaki Coming to HTC April 24 2008

As seen on Chron.com  – Kawasaki is coming to Houston!

  guy kawasaki 
  Originally uploaded by eschipul

Guy Kawaski:  The Art of the Start
Guy Kawaski
Thu 24-Apr-08 6:30 PM to Thu 24-Apr-08 9:00 PM

Having seen Guy’s panel at SXSW, he is an entertaining speaker with plenty of great content. I am looking forward to attending!

Note also this is an evening program. Hopefully we can walk over to a local restaurant after the talk.

Register to see Guy Kawasaki at HTC on the HoustonTech site (yes a Tendenci client – woot!)