What Social Media Means for B2B Marketers

From my talk yesterday at the Business Marketing Association in Houston, here is the slide deck.

Social Media for B2B Marketers Synopsis from the BMA site:

The buzz about "Social Media" in the
marketing community is deafening, but what does the rapidly emerging
trend mean for B2B marketers? Can YouTube, Facebook and Wikipedia
really help you forge closer ties to business customers?

That’s the subject Ed Schipul, CEO of Schipul – The Web Marketing
Company, will tackle during our February 21st luncheon. Ed himself has
a business-to-business blog, (www.brandtobedetermined.com) and is a
leader of Houston ‘s vibrant Social Media subculture. His talk will
examine examples of B2B marketing through Social Media — including
what his own experiences as a CEO blogger have taught him. The
discussion will showcase best practices as well as examples that failed
to have the intended result.
Please join us for an interesting and entertaining look inside this important issue.