Tulsa Professional Chapter has a longstanding and strong presence in the community.
The chapter is 150+ members strong, representing a variety of communications disciplines
in Tulsa and surrounding areas.
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
Social Media for B2B Marketers Synopsis from the BMA site:
The buzz about "Social Media" in the
marketing community is deafening, but what does the rapidly emerging
trend mean for B2B marketers? Can YouTube, Facebook and Wikipedia
really help you forge closer ties to business customers?
That’s the subject Ed Schipul, CEO of Schipul – The Web Marketing
Company, will tackle during our February 21st luncheon. Ed himself has
a business-to-business blog, (www.brandtobedetermined.com) and is a
leader of Houston ‘s vibrant Social Media subculture. His talk will
examine examples of B2B marketing through Social Media — including
what his own experiences as a CEO blogger have taught him. The
discussion will showcase best practices as well as examples that failed
to have the intended result.
Please join us for an interesting and entertaining look inside this important issue.
I had the privilege of seeing Sir Ken Robinson talk at the UP Experience recently in Houston. I had never heard of him. Quickly it became apparent he was quite funny, and I don’t think it was just the British accent. No, he has impeccable timing. But more importantly he highlights a few challenges we are facing in education.
One point he makes is that the kids entering school today are going to be retiring in 2065. And that NONE of us have any idea what the world will be like in 2065! So the education we are providing is intended to prepare people for a world that none of us have a clue what it will be like.
Another frame he makes is that education is a hierarchy and at the top are college professors. Yet professors are not what most of us would consider the height of human achievement. (yes this applies even if you have tenure.)
There is an option for us to return to educating humans for creativity. And from the video below Ken defines creativity as "the process of having original ideas that have value".
"You can talk about managing the salary cap, and you can talk about
finding players, bringing in new players," Patriots vice
president/personnel Scott Pioli said. "But one of the most difficult
things that’s not often talked about is just managing success."
Managing success means managing egos and the heart. It means seeing
Bruschi for what he can contribute next season instead of what he
contributed last season.
Coaches sell players on three things: money, fame and success. They
preach that if they do the right things, the team will be successful
and fame and fortune will follow.
He (Belichick) seems to value intelligence above everything else in his hires. His offensive coordinator, Josh McDaniels, is 31 years old.
Confidence in team
His message to Tom Brady and to the rest of his players that afternoon was, "I believe in you."
Belichick wants players who are smart and motivated and want to be pushed.
"If we win, he wants to put it behind us and get ready to play the
next game," Brady said. "If we lose, he’s on us until Wednesday."
Stephen’s presentation from GotSocialMedia has me thinking about the concept of "commotion" quite a bit. I found myself running with his concepts and extending it into "Markets are Commotions". But that is a different blog post.