Resource Links – The 3 Motivations framework comes from years of research of sociology and psychology. It is *not* revolutionary or new, rather it is a simplification of academic research into an actionable framework. I like simple. You know, something you can do by folding a paper in thirds. If I get credit for writing it, well, to be fair I’d like to also post the bibliography from the original article on schipul.com.
Primary research material that led to the 3 Motivations Article. This is copied verbatim from the bottom of the article on schipul.com. My point in emphasizing this is to clarify that credit is important to me, and these are the giants that walked first. These are the giants whose shoulders I have the audacity to stand upon. But what a fool I would be if I didn’t!
Influence: The Psychology of Persuasion, by Robert B. Cialdini – ISBN 978-0688128166
The Logic of Collective Action, Public Goods and the Theory of Groups, by Mancur Olson â€“ ISBN 0-674-53751-3
Collective Action, Theory and Applications, by Todd Sandler â€“ ISBN 0-472-09501-3
The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell – ISBN 978-0316346627
Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne – ISBN 978-1591396192
The Father of Spin, Edward Bernays and the Birth of Public Relations, by Larry Tye â€“ ISBN 0-8050-6789-2
Unlimited Wealth, the Theory and Practice of Economic Alchemy, by Paul Zane Pilzer â€“ ISBN 0-517-58211-2
Thinking About the Future, Guidelines for Strategic Foresight, by Andy Hines and Peter Bishop, – ISBN 13: 978-0-9789317-0-4
How Customers Think, by Gerald Zaltman â€“ ISBN 1-57851-826-1
My Life in Advertising and Scientific Advertising , by Claude Hopkins – ISBN 978-0844231013
No Logo, by Naomi Klein – ISBN 978-0312421434
The Fall of Advertising and the Rise of PR, by Al Ries & Laura Ries – ISBN 978-0060081997