Posted: The 3 Motivations of People, Material, Social and Ideological

Finally posted the article "The 3 Motivations of People, Material, Social and Ideological" on the schipul.com site. I have been working on drafts of that article for, oh, say 6 months? Please do provide feedback and tell me how to improve it? Excerpt below.

The 3 Motivations of People, Material, Social and Ideological

…. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework –an actionable framework to design a persuasive system for people.

…People are motivated in three ways: material, social and ideological.

When designing a persuasive system such as a political cause, seeking employment or just a shopping trip, it is helpful to do two steps:

  1. Define the audience.
  2. Build a balanced persuasive system across two, or maybe all three, of our foundation stones of material, social and ideological motivations.

Read the rest of the 3 Motivations of People article here and feel free to comment at either location.