From SandraSays’s blog via twitter – Fraser Seitel on Becoming a Successful PR Professional. Fraser Seitel is the author of The Practice of Public Relations. Excerpts from the video but skipping around a bit.
"Public Relations is the easiest profession in the world to get shuffled off to second class citizen status."
"What you want, what you must have, is a seat at the management table."
"You want to be appreciated for your contributions. How do you do that? I say it takes three things:"
- A knowledge base "you’ve got to be the best communicator around" "that means study"
- Experience "part of the job of a pr professional is learning about the organization"
- Judgement "you have to have judgement"
View the video of Fraser Seitel on Sandra’s site here.