There is little if anything I could add to Nick Padmore’s obsessive linguistic analysis of the best copy shots and advertising slogans ever written. While I desperately want to tell you the results, to blog post the best ad slogan ever written, that would be wrong. So go read it:
…So what makes good copy good? Perhaps we can find out by considering what’s made the best of the best”¦the best.
In the year 2000, some of the stars of creative advertising during the 20th century nominated 115 best slogans, straplines, taglines, and headlines, all of which could broadly be … (READ)