3 Basic Rules of Coming up with a Brand Name

The shortest answer I have ever given someone when they asked me “what should I name our company“.

My answer on coming up with a good brand name for your company:

  1. Brand name should be two to four syllables.
  2. Hint at but don’t
    directly say what the product is.
  3. Be unique so it stays in the mind of the

I know those come from all of the books I have read on marketing and advertising. So I apologize I can’t source the exact references as the ideas are not originally mine. But it is, in my humble opinion, a grand start on finding a good brand name for a product or service.