The book Primal Branding has influenced my thinking on brands significantly over the years. At the office we even made a collection of digital photos from our own past, our brand story, and loaded them onto rotating digital picture frames. So the new guys can learn a bit about where we came from.
Primal Branding says that a brand has to have 6 elements to succeed:
- Creation Story
- Sacred Words
So being a big fan of Primal Branding, it was nice to see this shared PPT on Primal Branding. Good stuff.