And I confess. Yes I bought an iPhone. No, I did *not* port my number and I am still carrying my blackberry. I got burned so bad on a craptacular windows mobile unit from HP a while back that I was wary this time. Apparently that was a good thing. And everyone is enjoying borrowing the iPhone for a few days at a time to test web sites with and such.
The book Primal Branding has influenced my thinking on brands significantly over the years. At the office we even made a collection of digital photos from our own past, our brand story, and loaded them onto rotating digital picture frames. So the new guys can learn a bit about where we came from.
Primal Branding says that a brand has to have 6 elements to succeed:
The Audit Bureau of Circulations said this week that it would begin tallying online readership as well as print-edition circulation in a boost to an industry where advertisingsales have suffered from a migration of readers to the Web.
The organization said it would release newspapers’ print, online and
combined readership figures. The numbers are a key factor in
negotiations on newspaper advertising rates between newspapers and
marketers, Reuters reports. (more on newspaper audit figures)
added. Note the focus on "newspaper advertising sales" as the driver.
If this is done realistically then it is a good thing. But
unfortunately with newspaper ad salespeople this is unlikely. As
Disraeli said "there are lies, damn lies, and statistics."
Specifically when it comes to advertising I have always found the
"readership as a big multiple of subscriptions" to be an insult to a
business man’s intelligence. You have 10 subscribers, and hey, they
leave it on the coffee table so 7 other people read it, so we charge an
advertiser as if that 1 subscription equated to 8 readers. Oh really?
Dave Winer, for those who don’t already know him, comes up with some awesome ideas. Sometimes simple observations and simple solutions. Which I consider to be brilliant. Speak clearly damnit. And he does today with a post on conferences distilling it down to simple objectives.
…what we want when we meet with other people is to explain who we are,
and explore our issues, and learn who other people are, and what their
issues are. … One of my table-mates, a psychiatrist, agreed and added an eye-opening
idea. She said that medicine and technology have two things in common, most of the people you meet never grew up. She explained that in medicine they didn’t have to, because everyone
looks up to them as having godlike insight into the meaning of
existence, and the people in the profession tend to believe the hype.
Emphasis added. And maddeningly the post never answers the question of what the other of the "two things" medicine and tech have in common are. But I digress from the point of this post:
So as a technologist (at times anyway) I wonder how much of the hype I believe myself?
In this secret society, the competition is brutal; the stakes are high; and the balls–more often than not–are white. Welcome to the unsanctioned, underground, and utterly unhinged world of clandestine Ping-Pong tournaments.
AURA – Allows populations using mobile devices to collectively author and access annotations on physical objects.
What they mean in English is that "AURA let you scan stuff at the grocery store. Upload images like Flickr and provide ratings on the objects." So in theory you could walk around Wal-Mart rating objects real time and perhaps connect with someone in the store who had experience with that particular object. Diapers are expensive you know.
Anyway, this is what the AURA page now says:
Microsoft Research AURA project and all AURA services have terminated
as of June 30, 2007.
The Microsoft Research Community Technologies Team thanks you
for your interest in this research project, and hopes that it
has been a valuable resource.
Please feel free to contact us with any questions or feedback.
So, if you are thinking about this as a business model perhaps think again?
One thing that I *know* was broken with the AURA model was the "last mile" – it only worked on Windows Mobile Devices. And even those needed lenses to allow the camera to focus on something as close as a barcode. So it wasn’t convenient. And now it is gone. Hmmm.
Headed to San Francisco this morning for BarCamp and mainly the iPhone Developers Camp. iPhoneDevCamp Attendees over 325 at the moment and the Adobe Guest wireless supports 200. And oh ya, all of us will have wifi enabled iPhones to make that a 640-200=440 deficit. Oh THIS is going to work. But hey, with all of those innovators in the room we will come up with something.
Resources read, cached on the browser or printed are:
Looked up how to reboot the iPhone. Hold "home" button (bottom front) and "sleep" button (top of phone) down for 8 seconds.
A couple of other iPhone thoughts on this and social software. First note the graphics from Apple on the developers guide. The iPhone is a view port and it doesn’t have "windows" – it just has a view port.
It does not support Flash or Java Packages as far as I can tell. So fly out navigation appears to be a serious issue. Will learn about that at camp I suppose, but I do know our nav is not working on the iPhone. Luckily we have a sitemap, but we need a more prominent link to it.
Note the barcamp wiki is locked down for edits on any page besides attendees. I have ranted on this before, the point is that complete freedom on the Internets (heh) quickly attracts spam links. Attacks are part of the system. Just noting a common theme that goes against what we verbally talk about. Wikis are great if moderated in some fashion IMHO.
And now for another quick trip to San Fran. Hopefully Continental will bump me again!