The Best Damn Public Relations Resource Slide Ever

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This is the best damn public relations resource slide ever! OK, maybe not ever, but it is nonetheless very helpful in my opinion. On the down side, as someone who studies user interface design and usability, it is not fully self explanatory. I will work to improve it. But for now let me explain with words to help.

The slide is from a panel I was on at the Bulldog Repoter’s Media Relations Summit in Washington D.C. last week. Specifically this slide is about how to allocate resources in a Web 2.0 world where you must work with bloggers and the mainstream media at the same time.

The image is a series of screen shots from the buzzmap on outside.in. Outside.in shows stories geographically so you can look for blog posts in your neighborhood in Brooklyn or similar. In this case the circles represent the amount of story coverage. Gray is MSM and Orange is blog coverage. The overall size of a dot is the approximate amount of coverage.

(thanks for the help HK. More after the jump…)

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