Scratch is a new programming language that makes it easy to create your
own interactive stories, animations, games, music, and art — and share
your creations on the web.
Scratch is designed to help young people (ages 8 and up) develop 21st century learning skills.
As they create Scratch projects, young people learn important mathematical
and computational ideas, while also gaining a deeper understanding of the process
Scratch is available free of charge, go to Download.
This week I am in Michigan for the 3rd International Communities and Technologies conference. In some ways I am definitely a fish out of water as this is an almost 100% academic crowd. In other ways I am learning.a.lot!
Hopefully lots of information transformed into articles on our main site or as blog posts here in the following weeks. For now, back to the sessions.
The photo is of Rob Malda & Jeff Bates, two of the original slashdotters. They presented on meta-moderation.
iPhone. No, this post has nothing to do with it, but EVERY other blogger is posting about the iPhone today and I wanted to sort-of-imitate the cool kids. Heh.
This I have never seen before. BeatBoxing Flute. Great stuff! Great creativity!
Most online business models are plain simple. Keeping it simple in fact is one determinant of success. So this post from the O’Reilly Tools of Change conference is just awesome! Incentives for knowledge, better economics for the publisher and a better experience for the visitors. Just great!
(Bob Pritchett)…presentation on two unusual pricing models he uses.
The first is pre-publication subscriptions.
When Logos is trying to decide whether to do a book that’s on the
bubble profitability-wise, they post a page about it and let their
customers help decide. If enough people commit to buying the book,
Logos will publish it (they build a profit margin into the equation).
If a reader signs up early, s/he gets the book at a lower price than
those who sign up later. Even more interesting, readers do a lot of
marketing, because they have a direct interest in a book’s gaining
enough sign-ups. Bob said the system has saved the company from a few
potentially bad decisions, and it has rewarded them with a bunch of
The second model is community pricing. Bob described this system as a sort of a reverse
auction in which readers tell them how much they’ll pay for a book,
with a minimum price based on the number of people at that price Logos
would need to publish the book. The more people sign up, the less Logos
charges. Again, readers do a lot of marketing for them. For this model,
Bob included a couple of graphs with price-demand curves that showed
exactly the price at which he would make the most money. Astonishing.
(“Wouldn’t you love to have this data?“ he asked. Um, yes!)
On this topic, I am always on the lookout for ways our clients can structure their
business models. We get a lot of startups as prospects where you are
thinking, but rarely say, "oh man, this newco ain’t never gonna survive
if they do that!" In practice we try to direct these folks to low cost methods so they can convince themselves and test their economics in a sand box so to speak. But entrepreneurs aren’t always easy to convince, so some just drift off. And that is for the best.
One rule of web economics I find I have to explain over and over is quite simple. You can’t give stuff away, build a community around it, and then suddenly start charging for that same service to those same people. They will rebel. Duh. You can add value and charge for the extras. But if Google started charging for basic use of their search engine their would be chaos!
Video. We are all free and the new youTube nation, right? Um… no.
Recording and creating videos is still a real pain. Especially for newbies on Vista. In one experience last week Windows Movie Maker on Vista did a great job of letting a friend create a video. But you can’t yet post the (new?) wmv file format to youTube. So create? yes. Publish? no. Or maybe we just couldn’t figure it out.
From this post by Jon Udell in response to a question by Beth Kanter he uses the following tools:
- Camtasia – like Windows Movie Maker but exports in various formats with less hassle. A must have.
- Windows Media Encoder – free and few people know about it. Hard to use but it lets you screen capture on a local PC for integration into a video.
From our experience doing help videos for Tendenci, you pretty much have to go with Camtasia on a PC.
For the search engine advertising folks in the house, put Mahalo on your radar. It is a manually created directory calling itself a search engine. They are now trying to be more inclusive as the top 10k search results really is a finite amount.
My take? Maybe mahalo will get DMOZ right as DMOZ has fallen into a group of non-responsive fiefdoms.
Top 10 Massively Multiplayer Online Worlds. People should talk about Club Penguin more!
This is the best damn public relations resource slide ever! OK, maybe not ever, but it is nonetheless very helpful in my opinion. On the down side, as someone who studies user interface design and usability, it is not fully self explanatory. I will work to improve it. But for now let me explain with words to help.
The slide is from a panel I was on at the Bulldog Repoter’s Media Relations Summit in Washington D.C. last week. Specifically this slide is about how to allocate resources in a Web 2.0 world where you must work with bloggers and the mainstream media at the same time.
The image is a series of screen shots from the buzzmap on outside.in. Outside.in shows stories geographically so you can look for blog posts in your neighborhood in Brooklyn or similar. In this case the circles represent the amount of story coverage. Gray is MSM and Orange is blog coverage. The overall size of a dot is the approximate amount of coverage.
(thanks for the help HK. More after the jump…)
- Ben on why Associations should NOT be on wikipedia (although overall he is for it). I agree, the culture on wikipedia is rough. We put a ton of energy into getting this amazing man into wikpedia and the community could have been more helpful IMHO)
- Google slammed for privacy and Battelle’s defense of google
- Rubel’s attention crash – and he has cut way back on blog posts since going to Edelman. Can’t blame him.
- Spin and ChrisPirillo making WAY too many reference to the interminably long Charlie the Unicorn goes to Candy Mountain youTube video. (9 Million + views! = earbug warning.)
The photo of the Washington Monument? No bearing on the link post, just a photo from my walk about in DC yesterday. Here as a speaker for the Bulldog Reporter Media Summit.
Reggie Bibbs is on a quest to spread awareness of neurofibromatosis by going out into the community and attending large public events to get the word out about NF.
His is a grassroots campaign based on his commitment to the cause and incredible resources like the internet, Flickr, YouTube, MySpace, Vimeo and other viral messaging systems.
And a shout out to Lou at Stan and Lou Advertising for the introduction and for all of their work for NF.
From the HBJ, a kinkosesque PR solution for the SMB market.
The first Washington branch of the national PRstore
chain wants to deliver one-stop public relations services to the masses.
The PRstore’s new franchise location near Seattle’s Northgate Mall is just
the first slated for the Puget Sound area. Franchise owner Deverick Martin,
forecasting a big market for inexpensive marketing help, wants to open 12 local
stores over the next five years.
The site is http://www.prstore.com . Not sure if it will work, but for the right price it might. In fact, if I were Kinko’s I’d add some consultants to help people with more than the machines. But for the rest of us, PR will remain unchanged.
Maplight "illuminates the
connection between money and politics." This photo is of Sean Tanner
accepting the award for 25K in grants from the N2Y2 conference.