- Get Off the Public Teat
- Stop Sending Email
- Never Delegate
- Buy a Stopwatch and Clipboard
- Spy on Your Staff
- Ignore Your Financial Targets
- Never Trust Your Boss
What strikes is that you can’t actually DO that. Sure you can "get off the public teat" but "stop sending email"? I think not. Which is the authors point. So you have three options.
- Don’t take public accounts or;
- get out of PR or;
- be a big agency and make sure middle managers take the fall.
There it is. On that note, I can’t believe we don’t have a Douglas R. Dowie wikipedia stub btw – not that I am suggesting y’all create it.